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In celebration of The Jeff Gordon Foundation’s 10-Year Anniversary, SPEED has joined the Foundation’s effort to raise money through their TEN Match Campaign. Throughout the 2009 campaign, every contribution of $10 (TEN) or more will be personally matched by four-time NASCAR Cup Series champion Jeff Gordon – up to $250,000. The funds raised will support pediatric cancer research, treatment and the Jeff Gordon Children’s Hospital in Concord, NC.

“There are a lot of good people in the NASCAR community doing great things for countless charities,” said SPEED President Hunter Nickell. “Having the opportunity to support Jeff and his foundation on this milestone effort is a great way for SPEED to be a meaningful part of that community.”

As part of its weekly NASCAR programming, SPEED will be highlighting the Foundation at work and how this charity has grown into an organization that provides over $1 million in funding each year for programs and hospitals that care for our country’s most vulnerable children.

“It takes great partnerships to be successful and we are excited to be working with SPEED to promote the TEN Match Campaign,” said Gordon. “The more people we can reach, the more successful the campaign will be and, ultimately, the more kids we can help.”

The TEN Match Campaign does not rely on soliciting large contributions from corporations or organizations, instead reaching out to individuals to engage them in the mission for a modest contribution of $10. The Jeff Gordon Foundation will be accepting contributions to the TEN Match Campaign throughout 2009.

For more information on how you can participate in the TEN Match Campaign, please visit www.jeffgordonfoundation.org.

SPEED™ is the nation’s first and foremost cable television network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 78 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country and, the home to NASCAR on SPEED and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEEDtv.com, the online motor sports authority.

About The Jeff Gordon Foundation

The Jeff Gordon Foundation was established as a non-profit 501 (c)(3) organization in 1999 by the four-time NASCAR Cup Series champion. The Foundation supports children battling pediatric cancer by funding programs that improve patients’ quality of life, treatment programs that increase survivorship and pediatric medical research dedicated to finding a cure.

The Foundation also supports the Jeff Gordon Children’s Hospital in Concord, NC, which serves children in the community by providing a high level of primary and specialty pediatric care. We are proud to support a quality healthcare facility dedicated to compassionate care and medical excellence for children.

For more information visit www.jeffgordonfoundation.org

- SPEED TV, Press Release