Catchfence

PERSONAL PROFILE PAGES, BLOGS, STATUS UPDATES, INTEREST GROUPS,
PERSONAL PROFILES, PHOTOGRAPHY & VIDEO UPLOADS HIGHLIGHT NEW ONLINE TOOLS

SPEED’S JOE TRIPP SAYS, “MY SPEED TAKES OUR ALREADY ACTIVE ONLINE
COMMUNITY TO ANOTHER LEVEL ENTIRELY…”

SPEEDtv.com, the online motorsports authority, has officially launched its new social networking property known as, MY SPEED. As with all entities associated with SPEED and SPEEDtv.com, MY SPEED will be devoted to the passionate fans who celebrate motorcycles, motorsports and the automotive lifestyle.

MY SPEED will feature such social networking tools as customizable personal profiles, uploading and sharing personal video, photographs, commentary blogs, status share, friendship additions, interest groups, along with new message board and chat options. Also available will be free enhanced membership for SPEED Fanatics, where users have the ability to personalize areas of interest including their favorite SPEED programming, online breaking news and/or commentary.

“We really wanted a more engaging experience for the SPEED viewer and SPEEDtv.com user,” said Kevin Annison, SPEED VP of Digital Media. “We also wanted to meet the expectations our audience has for networking with all the people that share the same passions they do.

“Future expansion of the community will also include integration with Facebook, MySpace and Twitter accounts,” Annison continued. “We’ll also be looking at sponsorship opportunities to develop online communities around unique SPEED properties like NASCAR RaceDay and Formula One.”

As the site develops, many of SPEED’s on-air and online personalities also will be a part of the social network. Many of them will have regular blogs, providing exclusive commentary, up-to-date content and behind-the-scenes information from around the industry.

“MY SPEED takes our already active online community to another level entirely – offering up social networking features that have become mainstream,” said Joe Tripp, SPEED Director of Interactive Operations. “SPEED fans will be able to connect, contribute and customize their experience like never before.

“SPEEDtv.com is very broad, catering to a very diverse group of automotive and motorcycle enthusiasts, each drawn to their favorite area like collector cars, NASCAR, Formula One, motorcycle racing, etc…” Tripp continued. “We wanted our online audience to be able to personalize their experience with SPEED, making this a ‘one stop shop’ for them, while at the same time enhancing their ability to connect and share their passion for SPEED.”

SPEED is the nation’s first and foremost cable television network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 79 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country and, the home to NASCAR on SPEED and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEEDtv.com, the online motor sports authority.

- SPEED TV, Press Release