Thursday
Kimberly-Clark Helps A&P Celebrate Sesquicentennial
Press Release“No. 27 Kleenex Ford Fusion paint scheme to feature grocer’s non-profit partner MDA”
As part of the long-standing partnership between K-C and A&P, the paint scheme recognizes the retailer’s key milestone anniversary, as well as its ongoing commitment to the MDA. The hood of the race car will don the A&P anniversary logo with the tag line “A partnership built to last.” Special drawings created by more than a dozen children from the MDA also will be incorporated into the design of the car.
“We value our ongoing relationship with A&P and this racing-themed initiative is a great way for us to honor the grocer and celebrate its achievements,” Kimberly-Clark Regional Director Deborah Jeram said. “Kimberly-Clark is pleased to provide A&P with the opportunity to showcase its milestone anniversary and sponsorship of the MDA through the use of the No. 27 Kleenex Ford Fusion.”
As part of the celebration, fans can visit NASCAR.com to bid on an authentic firesuit worn by Jason Keller, driver of the No. 27 Kleenex Ford Fusion, during the upcoming race on May 30. All of the proceeds will be donated to the MDA. Additionally, now until June 4, consumers who purchase $30 worth of participating Kimberly-Clark products using their A&P club card will receive a $5 coupon good on their next A&P shopping trip.
“We are deeply committed to working with MDA on its important mission to find a cure for neuromuscular diseases and to help those inflicted with this devastating disease,” A&P Senior Vice President Paul Wiseman said. “By partnering with Kimberly-Clark’s NASCAR platform, our employees and shoppers are able to support MDA in a new and even more innovative way. Helping others is an important aspect of A&P’s legacy and it makes this partnership even more relevant as we celebrate our 150th anniversary as the oldest grocery retailer in the United States.”
A&P’s ongoing sponsorship of the MDA transcends well beyond the race track and includes taking part in many charitable initiatives annually, including the Shamrocks Against Dystrophy, the A&P MDA Charity Golf Classic, the “Aisles of Smiles” program and a day at MDA Summer Camp.
In addition to the one-of-a-kind paint scheme, the No. 27 team will have a customized pit box, pit wall banner and uniforms with prominent A&P and MDA branding. Prior to the Heluva Good! 200 at Dover International Speedway Saturday, May 30, show cars featuring the paint scheme will make appearances at the A&P headquarters and select stores around the region.
About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people-nearly a quarter of the world’s population-trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company’s 137-year history of innovation, visit www.kimberly-clark.com.
About The Great Atlantic & Pacific Tea Company, Inc.
Founded in 1859, A&P is one of the nation’s first supermarket chains. The Company operates 444 stores in 8 states and the District of Columbia under the following trade names: A&P, Waldbaum’s, Pathmark, Best Cellars, The Food Emporium, Super Foodmart, Super Fresh and Food Basics. For more information, please visit http://www.aptea.com.
About MDA
The Muscular Dystrophy Association is a voluntary health agency working to defeat muscular dystrophy and other related diseases through research, comprehensive services, and professional and public health education. The association’s programs are funded almost entirely by individual contributions.
About Baker Curb Racing
Combining speed and sound, Baker Curb Racing is bringing a new tune to Nashville and the NASCAR Nationwide Series. After acquiring Brewco Motorsports last fall, Nashville businessman Gary Baker combined forces with record executive Mike Curb to found Baker Curb Racing.
Based out of the Nashville area, the team became a vision of Baker and Curb’s based on their passions for racing and a desire to bring a new professional team to the city landscape to help satiate the desires of local NASCAR fans. With the Baker Curb combination, the dynamic duo is expecting to produce more trips to Victory Lane behind veteran Jason Keller who is behind the wheel of the No. 27 Kleenex Ford Fusion. To keep up with the cars, please visit www.bakercurb.com
- Taylor Press Release
Article Tags: Baker Curb Racing, Dover International Speedway, Jason Keller, Kimberly-Clark Corporation, Kleenex Ford Fusion, MDA, Muscular Dystrophy Association, NASCAR Nationwide Series, NASCAR.com, The Great Atlantic and Pacific Tea Co.
