Tuesday
Kimberly-Clark’s Depend brand and Family Dollar team up to Help End Prostate Cancer
Press Release“K-C and Family Dollar to donate $20,000 to ZERO – The Project to End Prostate Cancer”
DALLAS, TX, Sept. 8, 2009 – To help commemorate September as National Prostate Cancer Awareness Month, Depend, a Kimberly-Clark global brand, Family Dollar Stores, Inc. (NYSE: FDO) and ZERO – The Project to End Prostate Cancer, have teamed up to encourage NASCAR fans across the country to be proactive about their prostate health.
In support of the partnership, the No. 27 Baker Curb Racing NASCAR Nationwide Series entry will adorn a special Depend brand and Family Dollar-themed paint scheme complete with a blue ribbon as well as the words “Help End Prostate Cancer” across the hood for the Virginia 529 College Savings 250 at Richmond International Speedway on Sept. 11, 2009.
Additionally, the Depend brand, which continues to be a valued resource for men recovering from prostate health issues, and Family Dollar have committed a $20,000 donation to ZERO to benefit the organization’s efforts to end prostate cancer through education and research.
According to ZERO, prostate cancer will affect one in six men in their lifetime and more than 192,000 American men this year – statistics which fueled K-C’s launch of “The Depend Campaign to End Prostate Cancer.” The four-month campaign, unveiled by K-C’s Depend brand this June, features sports legends like Ken Griffey, Sr., Rod Woodson and Len Dawson as program ambassadors, encouraging men everywhere to visit their doctor and learn more about prostate health.
“Kimberly-Clark is proud to align with a great partner like Family Dollar for this unique element of ‘The Depend Campaign to End Prostate Cancer’,” said Mark Cammarota, Brand Director for Depend. “We hope every time NASCAR fans see the blue ribbon across the hood of the No.27 Ford Fusion this weekend, they’re reminded just how important it is to be proactive about prostate health.”
“We’re thrilled to work with one of our key strategic partners in K-C to help raise awareness of prostate cancer,” said Don Smith, Vice President of Marketing for Family Dollar. “By hosting awareness events at Family Dollar, we again support our mission of being a compelling place to shop for our customer.”
During the week leading up to the race, a replica of the No.27 Depend Help End Prostate Cancer Ford Fusion driven by Jason Keller will visit four Family Dollar stores in Richmond, Va., on Wednesday, Sept. 9 and Thursday, Sept. 10. Additionally, Keller will make an appearance at the 6508 Hull Street Rd. location from 3-6 p.m. ET Sept. 10 to participate in a special check presentation, sign autographs, meet with fans and encourage men to learn more about their prostate health.
Race fans who attend any of the No. 27 Ford Fusion events in Richmond, Va., will receive complementary Jason Keller autograph cards which include coupons for select Kimberly-Clark brands including Depend, Scott and Huggies redeemable at Family Dollar stores.
To learn more about prostate cancer and for more information on ”The Depend Campaign to End Prostate Cancer,“ please visit www.Depend.com.
About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people-nearly a quarter of the world’s population-trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company’s 137-year history of innovation, visit www.kimberly-clark.com.
About Family Dollar
Beginning with one store in Charlotte, North Carolina, in 1959, the Company currently operates more than 6,700 stores in 44 states. Family Dollar Stores, Inc., a Fortune 500 company, is based in Matthews, North Carolina, just outside of Charlotte and is a publicly held company with common stock traded on the New York Stock Exchange under the symbol FDO. For more information, please visit www.familydollar.com.
About ZERO – The Project to End Prostate Cancer
Zero prostate cancer deaths. Zero prostate cancer cases and for those with prostate cancer, it means a zero PSA. Our name conveys what we stand for – zero tolerance for prostate cancer. At ZERO, we commit ourselves not only to reduce prostate cancer or alleviate the pain from the disease but to end it. We see a future where all men who have been diagnosed with prostate cancer will be cured or manage their illness with good quality of life, with the support they need to minimize physical and emotional suffering and to cope effectively throughout their cancer journeys.
About Baker Curb Racing
Combining speed and sound, Baker Curb Racing is bringing a new tune to Nashville and the NASCAR Nationwide Series. After acquiring Brewco Motorsports last fall, Nashville businessman Gary Baker combined forces with record executive Mike Curb to found Baker Curb Racing. Based out of the Nashville area, the team became a vision of Baker and Curb’s based on their passions for racing and a desire to bring a new professional team to the city landscape to help satiate the desires of local NASCAR fans. To keep up with the cars, please visit www.bakercurb.com
- TAYLOR Press Release
Article Tags: Baker Curb Racing, Depend, Don Smith, Family Dollar Stores, Huggies, Inc., Jason Keller, Ken Griffey, Kimberly-Clark, Len Dawson, Mark Cammarota, NASCAR Nationwide Series, National Prostate Cancer Awareness Month, Richmond International Speedway, RIR, Rod Woodson, Scott, Sr., Virginia 529 College Savings 250, ZERO, “Help End Prostate Cancer”
