Catchfence

Victoria Lane to Give Away 10,000 Bonus Box Tops

Minneapolis, Minn. (May 20, 2009) – TheRacingMom.com, a new website that takes a look at the racing world from a female perspective, is giving race fans the opportunity to give back to their favorite school. Victoria Lane, a pseudonym for a female race insider who works in motorsports marketing and blogs on the site, will award a total of 10,000 Bonus Box Tops to three sweepstakes winners, who can then give them to their school of choice. The grand prize winner will receive the largest allotment – a total of 5,000 Bonus Box Tops.

Box Tops for Education has helped America’s schools earn more than $250 million since 1996 to purchase needed classroom items, from laptops and library books to field trips and playgrounds. Schools clip and redeem Box Tops coupons, valued at 10 cents, from hundreds of favorite brands, including Cheerios®, Pillsbury®, Yoplait®, Ziploc®, Kleenex®, Huggies®, Hefty® and Juicy Juice®. Schools can earn more cash by shopping online at the Box Tops Marketplace and Reading Room, and collecting Bonus Box Tops in stores and online.

“Box Tops for Education is a great program not only for racing moms, but everyone,” said Victoria Lane. “It’s easy to get involved and help make a difference in our schools. I hope everyone can take the time to stop by TheRacingMom.com and sign up to win Bonus Box Tops.”

Fans can enter online by visiting http://www.theracingmom.com/ or www.boxtops4education.com/RacingMom and complete and submit the online sweepstakes entry form. The sweepstakes is now open and ends at 11:59 (CT) on June 15, 2009. Fans may only enter once per person per day. The first prize is 5,000 Bonus Box Tops, which will be awarded to the Box Tops for Education participating school designated by the winner. Second prize is 3,000 Bonus Box Tops and the third prize is 2,000 Bonus Box Tops.

TheRacingMom.com is sponsored by General Mills, which has been a racing sponsor for 12 years. Women of racing can join the fun by visiting http://www.theracingmom.com/.

- Breaking Limits Marketing for General Mills/TheRacingMom.com, Press Release