Catchfence

The Lowe’s Companies, Inc confirmed late Thursday the company will not renew its naming rights sponsorship of Lowe’s Motor Speedway, owned by Speedway Motor Sports Incorporated, when its contract expires at the end of the year.

“When Lowe’s entered into this marketing relationship in 1999, it was during the time of our company’s rapid national expansion, and Lowe’s Motor Speedway gave us the platform to introduce the Lowe’s brand to millions of NASCAR fans and consumers across the country,” said Robert J. Gfeller, Lowe’s senior vice president of marketing and advertising in a press release.

The press release said that both companies continue to be in discussions about potential future marketing opportunities.
- Full Story by Greg Engle – NASCAR Examiner