Catchfence

Supporting Partnership Announcements Planned for Speedweeks 2009

 HOFFMAN ESTATES, IL – January 27, 2009 – Craftsman tools today announced the renewal of the “Official Tools of NASCAR” sponsorship through 2013.  Building on a 14-year relationship with NASCAR, Craftsman continues to view the sport as a perfect fit for America’s most trusted tool brand.

“We’ve enjoyed a long and successful association and we look forward to building on the heritage of Craftsman in NASCAR,” said Mike Cassar, Craftsman brand manager. “NASCAR shows trust in our tools and that parallels the loyalty our customers have shown in making Craftsman their trusted brand of choice.” 

With the renewal of the “official tools” status, Craftsman will return as presenting sponsor of the NASCAR Sprint Cup Series Pit Crew Challenge, which is held at Time Warner Cable Arena in Charlotte, N.C. during the All-Star Week in May.

Taking a broader approach to the NASCAR sponsorship in 2009, Craftsman will introduce a season-ending award for crew members, and plans to announce a defining partnership before the season kicks off in Daytona.

“For many years, NASCAR and its fans have benefited from Sears’ strong support to the sport, and we are very happy to continue to associate with the Craftsman brand,” said Jim O’Connell, Vice President of Corporate Marketing for NASCAR.  “Tough, reliable tools are essential to our sport, making Craftsman a perfect fit for NASCAR.  Through this extended partnership, we look forward to new programs Craftsman will be rolling out to reach new fans and create additional exposure for NASCAR racing.” 

“As the ‘Official Tools of NASCAR’ we take pride in the fact that Craftsman is literally giving the teams the tools necessary to be successful,” Cassar explained. “We’re eager to begin the new phase of our support of NASCAR and look forward to sharing the details as we unveil our program leading up to Daytona.”

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (Nasdaq: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,400 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 926 full-line and 1,100 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands’ End — among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with more than 13 million service calls made annually. For more information, visit the Sears, Roebuck website at http://www.sears.com or the Sears Holdings Corporation website at http://www.searsholdings.com.

Sears Public Relations, Press Release