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Feb 10, 2009
Tuesday
New Format Creates Suspense in NASCAR® NMPA Chex Most Popular Driver Voting
Press Release
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Top 10 Vote Getters to Battle for Title at Season’s End, Fans Determine Winner

Chex Most Popular Driver
Chex Most Popular Driver
Minneapolis, Minn. (February 10, 2009) – Voting for the 2009 NASCAR National Motorsports Press Association (NMPA) Chex Most Popular Driver Award is now under way. For the first time in its history, the award will incorporate a format change, with the Top 10 drivers battling for fans’ votes at season’s end.

As in years past, voters can visit http://www.chexmostpopulardriver.com/ and vote once a day for their favorite NASCAR Sprint Cup driver. Following the race event at Richmond International Raceway, voting for the full field of 44 drivers will end on September 13 at 11:59 PM CT. At that point, the ten drivers with the most votes will be announced as finalists and the vote count will reset to zero. Fans will then have 10 race weeks to cast their vote once a day to determine the 2009 NASCAR NMPA Chex Most Popular Driver winner from the final field of 10 drivers. Voting will conclude November 23 at 11:59 PM CT and the winner will be announced at the NASCAR NMPA Myers Brothers Luncheon in New York City in December.

A review of the new voting format:

 

  • Voting for the full field of 44 drivers begins today, February 10
  • Voting for the full field will end on September 13 at 11:59 PM CT, at this point, the 10 drivers with most votes will be locked in as finalists with votes resetting to zero. 
  • Fans will vote for these remaining Top 10 drivers until November 23 at 11:59 PM CT 
  • The winner will be announced in New York City in December“This exciting new format is a way for fans to get more involved in seasons to come,” said Rohan Thakur, marketing manager for Chex cereals. “Anything can happen in the last ten weeks of voting, so we hope this will get everyone to vote for their favorite driver every day.”

    Last season, Dale Earnhardt Jr. earned his sixth consecutive Chex Most Popular Driver Award, which is administered by the NMPA. Only Earnhardt Jr. and Bill Elliot have won the award six consecutive times since the inception of the award in 1953.

     

    “The NMPA is proud to be a part of announcing this new format,” said Dustin Long, president of the NMPA. “It stays consistent with the other changes in our sport and we hope the fans will take advantage and vote for their favorite driver in the Top 10.”

    Chex Cereal has been on breakfast tables for more than 60 years and has been a proud sponsor of the NASCAR NMPA Most Popular Driver Award since 2005. Voters are not only encouraged to vote every day for their favorite driver, but are also reminded to start their engines with Chex cereal and enjoy race day with their favorite Chex recipes from www.Chex.com.

    For more information and to vote on the NASCAR NMPA Chex Most Popular Driver Award, fans should log on to http://www.chexmostpopulardriver.com/.

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