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REDWOOD CITY, CALIF. (Feb. 19, 2009) – JuicedHybrid.com, a sponsor in the NASCAR Sprint Cup Series with Hall of Fame Racing’s No. 96 car, is joining together with Hall of Fame to further the team’s green initiative.

In an effort to offset the No. 96 team’s carbon footprint, a green associate sponsorship partnership was developed among Hall of Fame Racing, Ask.com, primary sponsor on the No. 96 car, and JuicedHybrid.com, the leading supplier of auto accessories for hybrid cars and trucks, for the first 18 races of the 2009 NASCAR Sprint Cup season.

“As a Hybrid automotive accessories business that really cares about the environment, we are excited to expand our green initiative into NASCAR with the support of Ask.com, Hall of Fame Racing and Ford,” said Paul Goldman, JuicedHybrid.com’s chief executive officer. “Not only does this initiative allow us to offset the carbon emissions of the No. 96 team, but it provides us a platform to bring this vital message to the attention of NASCAR’s 75 million fans.”

The program will measure and offset carbon emissions for the No. 96 Sprint Cup entry during each practice session, qualifying session, and the race. It will also offset the carbon emissions for the No. 96 Ask.com transporter and Bobby Labonte’s travel to and from each NASCAR race.

Carbon offset is a certificate representing the reduction of one metric ton (2,205 lbs) of carbon dioxide emissions, the principal cause of global warming.

“Our company is proud to be part of NASCAR and to support this important step in helping the industry make progress in protecting the environment,” said Jim Safka, Ask.com chief executive officer.

The amount of the emissions created during standard racing activities of the No. 96 Ford Fusion will be offset through investments made by Ask.com and Juicedhybrid.com in clean energy projects such as solar energy and wind farms by purchasing credits though TerraPass. These projects result in verified reductions in greenhouse gas emissions.  
 
In support of additional efforts to address the environment, NASCAR, the sport’s sanctioning body, is developing an industry-wide green initiative led by Dr. Mike Lynch.  The initiative will include the sport’s various stakeholders and will seek to mobilize the NASCAR fan base in this important issue.
About JuicedHybrid.com
Headquartered in Redwood City California, JuicedHybrid.com has become one the largest online suppliers of auto accessories for Hybrid cars and trucks. JuicedHybrid.com helps Hybrid vehicle owners improve their environmental performance with its accessories  and give drivers of a world of new options all designed specifically for them.  Products include gas-saving devices, upgrades to appearance, handling, suspension, ride quality, fuel efficiency, performance and other green auto parts.

Many of these items lower emissions while improving engine output and fuel efficiency. As the worldwide population becomes greener in its approach to energy efficiency and environmental awareness, Juiced Hybrid provides an easy-to-use one-stop-shop for “green” auto parts that enhance the performance and appeal of hybrid and alternative fuel vehicles. For additional information visit www.JuicedHybrid.com http://www.juicedhybrid.com/.
About Ask.com
Ask.com is an operating business of IAC (Nasdaq: IACI). The Ask Network of sites is the 11th largest Internet property in the world, with more than 160 million worldwide unique monthly users, according to November 2008 comScore data. Ask.com syndicates its search technology and advertising solutions to a network of affiliate partners.   Ask.com is the official search engine of NASCAR.
 
About Hall of Fame Racing
Hall of Fame Racing was formed by Roger Staubach and Troy Aikman and ran its first race with the #96 DLP HDTV Chevrolet with driver Terry Labonte in the 2006 Daytona 500, finishing 17th.  Jeff Moorad and Tom Garfinkel purchased majority interest of the team in August of 2007, bringing years of successful sports management experience in and out of racing.  In 2009, Hall of Fame Racing teamed with Yates Racing to field the No. 96 Ford Fusion in the NASCAR Sprint Cup Series.
 

Volume Public Relations, Press Release