Catchfence

DOVER, Del. – Dover International Speedway and Pepsi Bottling Ventures (PBV) LLC have announced a new seven-year agreement that reaffirms Pepsi as the “Official and Exclusive Soft Drink & Bottled Water of Dover International Speedway.” Dover’s relationship with Pepsi Bottling Ventures spans many years, and Pepsi products have become a staple amongst thirsty race fans at the Monster Mile.

“We’re happy to renew our relationship with Pepsi Bottling Ventures,” said Denis McGlynn, president and CEO of Dover Motorsports, Inc. “Pepsi is a world renowned brand, and we are proud to serve their products to the hundreds of thousands of race fans who come to the Monster Mile each year. We look forward to working together with them to promote our races and their line of products.”

“Pepsi Bottling Ventures is thrilled to be able to continue the long standing partnership with Dover International Speedway,” said Keith Reimer, president and CEO of PBV. “We consider our partnership with the Monster Mile one of the crown jewels of our marketing portfolio,” added Reimer.

Pepsi’s involvement blankets the sport of NASCAR, from being on the hood of Jeff Gordon’s No. 24 Hendrick Motorsports Chevrolet, to its partnership with Dover, and the two partners regularly work together to offer fans special promotions leading up to the event weekends at the Monster Mile.

Fans will be able to purchase Pepsi products – including Pepsi, Diet Pepsi, Mountain Dew, Sierra Mist, Aquafina and AMP Energy – at the dozens of concessions stands located around the one-mile, concrete oval. Pepsi products are also served on the property adjacent to the track at Dover Downs Hotel & Casino.

Great seats still remain for the May 29-31 NASCAR race weekend at Dover International. For more information, or to purchase race tickets, call 800-441-RACE or visit DoverSpeedway.com.

About Pepsi Bottling Ventures LLC

Pepsi Bottling Ventures LLC, Pepsi’s third largest bottler in the United States, does business in North Carolina, Virginia, Maryland, New York, Vermont, Idaho, in addition to Delaware, and is headquartered in Raleigh, N.C.

About Dover International Speedway

Dover International Speedway is owned by Dover Motorsports, Inc. (NYSE: DVD), a leading promoter of motorsports events in the United States. DVD subsidiaries operate four tracks in three states, and present more than 400 motorsports events each year. This includes 14 major, national events which include races sanctioned by NASCAR and NHRA. Dover Motorsports, Inc. also owns and operates Gateway International Raceway near St. Louis, Mo., Memphis Motorsports Park in Memphis, Tenn., and Nashville Superspeedway near Nashville, Tenn. For further information log on to www.DoverMotorsports.com.

- Dover International Speedway, Press Release