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CHARLOTTE, NC (June 22, 2009) – The Jeff Gordon Foundation will host the Eighth Annual “Gordon Celebrity Bowl” in Indianapolis, Ind., on Thursday, July 23rd. The event will benefit critical, lifesaving pediatric research being conducted at Riley Hospital for Children in partnership with Indiana University. Nicorette®, one of the presenting sponsors, is auctioning off one of its teams to give fans a chance to participate in the tournament.

Nicorette® Stop Smoking Gum is offering a fan a chance to field a bowling team by participating in The Jeff Gordon Foundation’s online auction at www.GoMotorBids.com . Team members will bowl three games, each with a different celebrity. There will be a live auction along with a chance to win prizes through the “Pins for Pediatrics” game.

The package includes one 4-member bowling team and 4 spectator tickets. Each bowler receives a team photo with Gordon — autographed by the four-time NASCAR Cup Series champion — and a commemorative bowling shirt. The winner will also receive a No. 24 DuPont/Nicorette Chevrolet diecast autographed by Gordon and donated by Nicorette. The auction begins on June 21, 2009 with the winning bid awarded on July 12, 2009.

“Nicorette’s partnership in the ‘Gordon’s Celebrity Bowl’ and their willingness to auction off one of their teams is another way in which they continue to show their support to the Foundation,” said Jules Moss, Marketing & Communications Manager of The Jeff Gordon Foundation. “Their ongoing involvement with the Foundation has allowed them to continue their efforts to promote a healthy lifestyle and to be able to support Jeff and his passion for children and healthy living.”

Visit GoMotorBids.com for your chance to bid on a bowling team and join Gordon and some of your favorite celebrities in their efforts to help out a great cause.

About The Jeff Gordon Foundation

The Jeff Gordon Foundation was established as a non-profit 501 (c)(3) organization in 1999 by the four-time NASCAR Cup Series champion. The Foundation supports children battling cancer by funding programs that improve patients’ quality of life, treatment programs that increase survivorship and pediatric medical research dedicated to finding a cure. The Foundation also supports the Jeff Gordon Children’s Hospital in Concord, NC, which serves children in the community by providing a high level of primary and specialty pediatric care. We are proud to support a quality healthcare facility dedicated to compassionate care and medical excellence for children.

For more information visit www.jeffgordonfoundation.org

About Nicorette

NICORETTE DRIVER’S SEAT SWEEPSTAKES UNDERWAY

The Nicorette Driver’s Seat Sweepstakes is now underway. Fans have the chance to win a full-size race car simulator autographed by Jeff Gordon in addition to other motorsports related prizes including a Nicorette Racing golf cart, driver’s suit and pit crew shirts. The sweepstakes ends September 9, 2009.

To enter, visit www.nicorette.com

About GoMotorBids.com

GoMotorbids.com is an online auction house that specializes in automotive and racing collectibles and memorabilia. They are the official online auction for many professional race teams, drivers, and charitable foundations, and their anti-fraud and bidder-protection policies have made them a trusted source amongst collectors.

- The Jeff Gordon Foundation, Press Release