Catchfence

Sponsorship this weekend showcases Gander’s online firearms sales and free shipping

ST. PAUL, Minn., July 1, 2009 Gander Mountain will be the primary sponsor of both Front Row Motorsports’ (FRM) #37 Sprint Cup entry and FRM’s #34 Nationwide entry at the legendary Daytona International Speedway during the 4th of July holiday race weekend. The sponsorship highlights Gander Mountain’s new online firearms department and free standard shipping program.

Both race cars will be piloted by veteran NASCAR driver Tony Raines, currently 13th in driver point standings in the Nationwide Series. Raines has routinely qualified for races this season behind the wheel of the #37 Dodge for FRM.

Gander Mountain, with 116 stores in 23 states, is the nation’s largest retail network of stores for hunting, fishing, boating, camping, marine and outdoor lifestyle apparel, products and services. The company offers thousands of products in its online store and now includes free standard shipping, regardless of order size. In addition, the site now offers a firearms department with a broad selection of ammunition, rifles, handguns, shotguns, and accessories.

“Tony Raines is well known as an avid outdoorsman as are many NASCAR fans” said Steve Uline, Gander Mountain’s senior vice president of marketing. “Tony understands Gander Mountain’s ‘We Live Outdoors’ culture and we think he is the perfect driver to showcase the new online firearms department and our free shipping offer.” Uline added that Gander Mountain is proud to sponsor a team like FRM that has made continual strides in NASCAR competition.

FRM team owner Bob Jenkins welcomes Gander Mountain as a sponsor and said, “Gander Mountain is sure to have success with its launch of online firearms sales and free shipping program.” He continued, “We intend to run strong and help spread the word at Daytona over this holiday weekend.”

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About Gander Mountain Company

Gander Mountain Company (Nasdaq: GMTN), headquartered in Saint Paul, Minnesota, is the nation’s largest retail network of stores for hunting, fishing, boating, camping, marine and outdoor lifestyle apparel, products and services. Since 1960, the Gander Mountain brand has offered an expanding assortment of competitively priced outdoor equipment, technical apparel and footwear, as well as gunsmith and archery services. The stores feature national, regional and local brands as well as the company’s owned brands. Focused on a “We Live Outdoors” culture, Gander Mountain dedicates itself to creating outdoor memories. There are now 116 conveniently located Gander Mountain outdoor lifestyle stores in 23 states. For the nearest store location call 800-282-5993 or visit www.GanderMountain.com Gander Mountain is also the parent company of Overton’s (www.overtons.com) a leading catalog and Internet based retailer of products for boating and other water sports enthusiasts.

About Front Row Motorsports

FRM has made strides in NASCAR competition since its founding in 2004. The team is owned by successful restaurant entrepreneur Bob Jenkins, and managed by former Petty Enterprises team GM Jerry Freeze. Tony Raines is a veteran driver and the 1999 Rookie of the Year in the Nationwide Series, competing full time for FRM in the NASCAR Nationwide Series No. 34, and part time in the NASCAR Sprint Cup Series No. 37.

- Front Row Motorsports, Press Release