Catchfence

Innovative System Allows Fans to Call For and Receive Immediate Assistance

DAYTONA BEACH, Fla. – July ­­2, 2009 – Daytona International Speedway® (“DIS”) has partnered with InStadiumSolutions (“ISS”) to implement a text-message based communication system at their facility. The service debuts this weekend, July 2-4, at DIS, host to the Grand-Am Rolex Sports Car Series Brumos Porsche 250, NASCAR Nationwide Series Subway Jalapeno 250 Powered By Coca-Cola and NASCAR Sprint Cup Series Coke Zero 400 Powered by Coca-Cola.

The text messaging system allows fans to communicate directly with the racetrack’s command post if assistance is needed in dealing with any special needs inside the facility. The service is being provided at all International Speedway Corporation facilities and successfully debuted in May at Darlington Raceway.

“In our continuing efforts to provide thrilling and safe guest experiences, we are extremely pleased to debut this innovative technology at DIS this weekend. It further demonstrates our focus on providing a safe, enjoyable and unforgettable race experience for our guests,” said DIS President Robin Braig. “ISS’ text messaging system allows fans to communicate instantly with our command center and receive immediate assistance at their location. We are glad to work with ISS on this important customer service initiative for all our race fans.”

“InStadiumSolutions is thrilled to partner with DIS and give their fans the ability to report, within seconds, unruly fans, medical emergencies and any other track issues directly to the venue’s command center. We know DIS is always looking to improve the guest experience and our Fan Text Messaging System will help do just that,” said ISS’ Vice President of Sales and Marketing Scott Meyers.

Texting instructions will be placed prominently throughout each facility via static signage and will be regularly broadcast through audio and video public announcements.

About ISS

ISS is a privately held company based in South Florida. Their marketing and technical team has several years of experience in text message marketing and mobile phone content solutions.

ISS’s Fan Text Messaging Service is currently being used by several teams in the NFL, MLB, NBA, and NCAA. In addition, their system was selected for use at the nation’s marquee sporting events including the Super Bowl, BCS National Championship and World Baseball Classic. The ISS system is a complete text solution for venues from fan security and staff communication to numerous marketing applications.

About Daytona International Speedway

There’s no place like Daytona International Speedway to celebrate the 4th of July! Home to The Great American Race, Daytona is revered and respected as the place where competitors earn bragging rights on their journey to becoming icons. The high-banks of the World Center of Racing deliver unmatched entertainment and highly competitive action. Also known for its rich pageantry, unprecedented access and unforgettable festivities, Daytona International Speedway is a required annual ritual for any race fan or driver.

Great seats are available by calling 1-800-PITSHOP or logging onto daytonainternationalspeedway.com.

Daytona International Speedway’s 2009 Schedule:

Friday, July 3 NASCAR Nationwide Series Subway Jalapeno 250 Powered By Coca-Cola

Saturday, July 4 Grand-Am Rolex Sports Car Series Brumos Porsche 250

Saturday, July 4 NASCAR Sprint Cup Series Coke Zero 400 Powered By Coca-Cola

- Daytona International Speedway, Press Release