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Jul 02
Thursday
Jamie McMurray Continues IRWIN® MARATHON® Legacy at Daytona
Press Release

No. 26 NASCAR Sprint Cup Series car to showcase IRWIN MARATHON for the Coke Zero 400 powered by Coca-Cola

IRWIN Industrial Tools
IRWIN Industrial Tools
Huntersville, N.C. (July 2009) – Roush Fenway Racing driver Jamie McMurray will carry the IRWIN MARATHON colors on his NASCAR Sprint Cup Series car this weekend at Daytona International Speedway. In partnership with IRWIN MARATHON with WeldTec, McMurray will help promote the new, stronger and longer-lasting circular saw blade.

To coincide with McMurray’s paint scheme, the IRWIN MARATHON with WeldTec framing blade is available for a limited time, while supplies last, in a bonus two-pack for the same price as a single IRWIN MARATHON with WeldTec blade at industrial construction supply houses and hardware retailers nationwide. SRP is $11.99 – $12.99.

McMurray, who won the 2007 July NASCAR Sprint Cup Series race at Daytona in one of the most exciting finishes ever, said he is looking forward to returning to a track where he has experienced so much success. “Daytona is always a special race, both for the drivers and the fans,” he said. “Our IRWIN team won this race in 2007 so it will be great to have the flames of IRWIN MARATHON back on the car this weekend.”

Construction framers now have a saw blade solution that’s Made Stronger to Last Longer. The IRWIN MARATHON with WeldTec circular saw blade that touts 50% longer life than the original MARATHON circular saw blade, is extremely durable even under extreme working conditions. The new IRWIN MARATHON with WeldTec features UC2™ carbide and E.O.T.™ (every other tooth) grind technology – providing enhanced cut quality and making it the longest lasting blade ever. The welded tooth bond is 30% stronger than a brazed joint, so your blade will last longer if it hits nails or foreign objects.

“The IRWIN MARATHON with WeldTec is truly a groundbreaking innovation in power tool accessories,” said Jisselly Lemus, circular saw blade product manager for IRWIN Industrial Tools®. “We sampled and surveyed hundreds of professional framing tradesmen who told us that this blade is the longest lasting, most durable and fastest saw blade they have ever used.”

The UC2 carbide (sub-micro grain) teeth are also 70% tougher than standard carbide teeth. UC2 carbide stays sharper, longer because the carbide grains used to form the teeth are smaller, providing the tightest packing of carbide possible for a quality, durable cutting edge. This allows for ultra compact carbide teeth that are extremely durable and provide best-in-class cut quality.

The IRWIN MARATHON with WeldTec also features E.O.T. grind technology, where every other tooth is ground slightly thinner for superior cut speed. The IRWIN MARATHON with WeldTec is Made Stronger to Last Longer.

“(I’ve) probably done close to 10,000 homes, commercial and everything else,” said Dwight B., a 30-year construction professional in Southern California that was among the first to test the new saw blades. “I’ve gone through a lot of blades. I’m very pleased with the new MARATHON blade. We tried them out and we liked everything about them – lasts longer, cuts better, we really like the product. It’s not often that you get a product that you can noticeably see the difference.”

The IRWIN MARATHON with WeldTec also features innovative heat vents and expansion slots to help with straighter cuts and chip ejection. A reinforced shoulder also adds to its durability.

“I thought the new blade was a good blade,” said Brett F., a construction framer who also tested the new saw blades. “(It) outlasted every other blade that I’ve used. The way it cuts, the thinness of the cut, speed of the cut, durability of the blade, the way it lasts longer, the teeth don’t bust off. All around, a better blade.”

“Our engineers have placed an enormous amount of time and effort into the development of the IRWIN MARATHON with WeldTec blade because we understand the rough, rugged conditions construction professionals face every day,” said Lemus. “They need a blade that helps get the job done, quickly and cleanly. The durability of this blade reduces time spent changing blades and increases productivity. We have once again changed the game with the IRWIN MARATHON with WeldTec.”

The IRWIN MARATHON with WeldTec framing blade is available for a limited time, while supplies last, in a bonus two pack for the same price as a single IRWIN MARATHON with WeldTec blade at industrial construction supply houses and hardware retailers nationwide. SRP is $11.99 – $12.99.


About IRWIN Industrial Tool Company

IRWIN Industrial Tools manufactures and distributes a broad line of hand tools and power tool accessories including IRWIN® VISE-GRIP® pliers and wrenches, MARATHON® saw blades, QUICK-GRIP® clamping tools, SPEEDBOR® woodboring bits, STRAIT-LINE® marking tools, UNIBIT® step drill bits and HANSON® taps and dies. IRWIN Industrial Tools is a part of Newell Rubbermaid’s global portfolio of brands. For more information, call 1-800-GO-IRWIN or visit www.irwin.com.


About Roush Fenway Racing

Roush Fenway Racing is NASCAR’s largest team operating nine motorsports teams. Five in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl Edwards and David Ragan; three in the Nationwide Series with Kenseth, Biffle, Edwards, Ragan, Erik Darnell, Ricky Stenhouse, Jr. and Colin Braun; and one in the Camping World Truck Series with Braun. For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com. For sponsorship inquiries please contact Robin Johnson at 704.720.4645.

- Just Marketing International for IRWIN Industrial Tools, Press Release


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