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Old Spice – the Official Deodorant and Body Wash of NASCAR – Auctions Off Towel NASCAR Driver Tony Stewart Used After Winning Coke Zero 400 NASCAR Sprint Cup Series Race at Daytona International Speedway

Fans Can Log On to OldSpice.com or Tony Stewart.com to Place a Bid Starting at 9 a.m. EDT on Monday, July 6

All Proceeds Will be Donated to the Tony Stewart Foundation

WHAT: Two-time NASCAR Sprint Cup Series champion Tony Stewart is working with Old Spice to give one lucky fan the champagne- and sweat-soaked towel he used in victory lane after winning Saturday night’s Coke Zero 400 NASCAR Sprint Cup Series race at Daytona (Fla.) International Speedway.

The unwashed and autographed Old Spice towel was handed over to a charity auction to benefit the Tony Stewart Foundation, and will run for one week beginning at 9 a.m. EDT on Monday, July 6.

Fans can place a bid for the autographed towel by logging on to www.OldSpice.com or www.TonyStewart.com.

Throughout the 2009 racing season, every time Stewart wins a NASCAR Sprint Cup Series race or a NASCAR Nationwide Series race, his Old Spice victory lane towel will be auctioned off for charity.

The towel from Stewart’s Nationwide Series win earlier this season at Daytona raised $1,025. The towel he used in victory lane following the NASCAR Sprint All-Star Race near Charlotte, N.C., went for $814. And the towel from Stewart’s Sprint Cup win at Pocono (Pa.) Raceway, which was Stewart’s first point-paying win as a driver/owner with Stewart-Haas Racing, went for $1,135. Since 2006 when Old Spice began auctioning off Stewart’s victory lane towels, a total of $21,553.01 has been raised for charity.

BACKGROUND: Old Spice is a longtime NASCAR sponsor, celebrating 10 years of partnership with Stewart. As a NASCAR driver, Stewart relies on Old Spice anti-perspirants, deodorants and body washes to stay cool and smell great before and after a race, and can currently be seen in the latest Old Spice Swagger commercial.

Old Spice is the No. 1 anti-perspirant/deodorant stick and body wash choice for guys in the United States.

The Tony Stewart Foundation is a 501(c)(3) organization that raises funds primarily distributed to three specific groups – chronically ill children, drivers injured in motorsports activities and organizations dedicated to the protection of various animal species. To date, the Foundation has awarded almost $4 million to assist charitable initiatives for more than 130 organizations throughout the United States.

-  True Speed Communication for Stewart-Haas Racing/Old Spice Racing, Press Release