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Youngest Race Winner Appears with New Gillette Young Guns Teammates in Gillette Ad Campaign

Boston, July 9, 2009 (NYSE:PG) – Gillette® [PG], the world’s leading grooming brand, today announced that it will heat things up this summer by adding recent NASCAR race winner Joey Logano, driver of the No. 20 Home Depot Toyota, to its elite group of Gillette Young Guns Drivers which includes Clint Bowyer, Kyle Busch, Carl Edwards, Denny Hamlin, Kasey Kahne and Ryan Newman.

Logano earned his rookie stripes from his fellow Gillette Young Guns during the filming of a new commercial to support the Gillette Optimal Shave indicator strip, which alerts consumers that it is time to change their blades when the strip color changes from blue to white. The commercial features all seven Gillette Young Guns and highlights Logano as the latest addition to the roster of NASCAR Sprint Cup Series stars. The ads will begin airing during the broadcast of the July 11 LifeLock.com 400 from Chicagoland Speedway.

“Joey is one of the hottest drivers in the sport and we are pleased to welcome him as the newest member of the Gillette Young Guns,” said Michelle Potorski, Associate Marketing Director, Gillette North America. “Our new commercial is about change — whether it’s reminding consumers to change their blades or adding a teenage rookie sensation to our Gillette Young Guns roster. We’re proud to have Joey join the team and look forward to watching his career take off in the NASCAR Sprint Cup Series.”

In his first full-time year in NASCAR’s highest level of competition, Logano became the youngest driver in the sport’s history – at 19 years, 35 days – to win a NASCAR Sprint Cup Series race, taking first place at the Lenox Industrial Tools 301 in Loudon, N.H. on June 28.

So far this season, Logano has recorded four top-10 finishes and currently sits atop the Rookie of the Year standings. His surging popularity landed him one of racing’s top honors when he was voted by the fans to drive in the NASCAR Sprint All-Star race at Lowe’s Motor Speedway.

The 30-second commercial was created by BBDO New York and filmed in Charlotte, North Carolina. The Gillette Young Guns program, now in its sixth year, continues to be a core marketing platform for Gillette. Throughout its tenure, Gillette Young Guns drivers have combined for four NASCAR Cup Series Championships and four Daytona 500 victories, including Ryan Newman’s historic victory at the 50th running of the Daytona 500 in 2008.

- Taylor PR for Gillette Young Guns Program, Press Release