Wednesday
Carl Edwards To Drive Special Paint Scheme Inspired by Cancer Patient at Atlanta
Press ReleaseAflac Shifts into High Gear for Childhood Cancer Awareness Month 99 Aflac
Ford Fusion to Feature Special Paint Scheme Inspired by Cancer Patient
Columbus, Ga. – September 2, 2009 – On September 6th, at Atlanta Motor Speedway, the No. 99 Aflac Ford Fusion will sport a colorful new look inspired by the imagination of a 13-year-old cancer patient from the Aflac Cancer Center. In support of Childhood Cancer Awareness Month, Aflac invited children at the Aflac Cancer Center to “Color Carl’s Car.” One patient’s drawing inspired the actual design of the car Carl Edwards will drive at the NASCAR Sprint Cup race on Sunday night, live on ESPN.
The paint scheme, inspired by Jody Lawrence of Greensboro, Georgia, features an array of colors and a crayon-sketched look. Edwards will wear a matching fire suit and a white helmet signed by children at the Aflac Cancer Center. In addition to Jody’s design, 54 other paint scheme submissions will be featured in the Aflac suite at the Atlanta Motor Speedway for viewing by attendees. The drawings will also adorn the pit wall banner for the No. 99 race team.
Childhood cancer is Aflac’s primary philanthropic cause and the number one cause of death by disease for young people under the age of 15. However, due to increased and improved research and treatment, since the 1980s, childhood cancer survival rates have improved from less than 20% to over 80% today.
“This is a wonderful campaign and a great example of how Aflac continues to support childhood cancer treatment and research,” said
Carl Edwards, driver of the No. 99 Aflac Ford Fusion. “All the kids that submitted designs did a fantastic job. Choosing a final design was difficult, but Jody pulled it out at the finish line.”
The events at the Atlanta Motor Speedway coincide with of a month-long fundraising campaign in which Aflac is asking NASCAR fans to help in the fight against childhood cancer. Aflac has created a text donation program to run throughout the month of September, giving the NASCAR community an easy method to contribute to the Aflac Cancer Center. Fans can simply text “GoCarl” to 90999 using any carrier, to donate $5 per text, with charges appearing on customers’ wireless bill.
“Aflac is combining our passion for fighting childhood cancer with our NASCAR sponsorship of Carl Edwards to raise money and awareness for a great cause,” said Danny Fleishman, Aflac’s vice president of corporate sponsorship. “By showcasing Jody’s compelling story we hope to inspire NASCAR fans to help raise funds and support the research and treatment that takes place everyday at the Aflac Cancer Center.”
As an additional program element, Aflac has teamed up with Motorsports Authentics to create a special die cast car, featuring the special paint scheme, which was sold on QVC and is still available online at www.nascarsuperstore.com. As part of the initiative, five percent of all profits from the die cast sales will be donated to the Aflac Cancer Center. The company will also conduct a $1 million matching fundraising program involving the Aflac Cancer Center’s cause page on Facebook, which can be accessed at www.aflac.com/aflaccancercenter.
To date, Aflac has contributed more than $50 million to the Aflac Cancer Center. More than 16,000 independent Aflac sales agents
contribute more than $225,000 from their commission checks each month. The Aflac Cancer Center treats more than 350 new cancer patients every year and has the largest sickle cell disease program in the country. The center treated 6,503 patients in 2008.
Fans can download images of Carl Edwards and the No. 99 Aflac Ford Fusion on www.AflacRacing.com.
About Aflac
For more than 50 years, Aflac products have given policyholders the opportunity to direct cash where it is needed most when a
life-interrupting medical event causes financial challenges. As the number one provider of guaranteed-renewable insurance in the United States and the number one insurance company in terms of individual insurance policies in force in Japan, Aflac insurance products provide protection to more than 40 million people worldwide.
In 2009, Aflac was recognized by Ethisphere magazine as one of the World’s Most Ethical Companies for the third consecutive year and was also named by the Reputation Institute as the Most Reputable Company in the Global Insurance Industry for the second consecutive year. In 2009 Fortune magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the eleventh consecutive year. Fortune magazine also ranked Aflac No. 1 on its global list of America’s Most Admired Companies in the Life and Health Insurance category. Aflac appears on Hispanic Enterprise magazine’s list of the 50 Best Companies for Supplier Diversity and on Black Enterprise magazine’s list of the 40 Best Companies for Diversity. Aflac was also named by Forbes magazine as America’s Best-Managed Company in the Insurance category.
Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com.
About Roush Fenway Racing
Roush Fenway Racing is NASCAR’s largest team operating nine motorsports teams. Five teams in the NASCAR Sprint Cup Series with
drivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl Edwards and David Ragan; three teams (with six drivers) in the Nationwide Series with Kenseth, Biffle, Edwards, McMurray, Ragan, Erik Darnell, Ricky Stenhouse Jr. and Colin Braun; and one in the Camping World Truck Series with Braun. For more information on any of the Roush Fenway Racing teams, log on to www.RoushFenway.com. For sponsorship inquiries please contact Robin Johnson at 704-720-4645.
- Roush Fenway Racing, Press Release
Article Tags: "Color Car's Car", Aflac Cancer Center, Aflac Racing, AMS, Atlanta Motor Speedway, Cancer, Carl Edwards, Childhood Cancer Awareness Month, Jody Lawrence, NASCAR Sprint Cup Series, No. 99 Aflac Ford Fusion, NSCS, Pep Boys Auto 500, Roush Fenway Racing
