Catchfence

San Bernardino County, Calif. (Sept. 4, 2009) – Television, radio, print, online, outdoor, national, regional and local advertising are all part of Auto Club Speedway’s media blitz to promote the many ticket packages and promotions for the Speedway’s Inaugural Chase for the NASCAR Sprint Cup race in Southern California.

With so many packages and promotions to tout for the upcoming history-making weekend Oct. 11, Auto Club Speedway is utilizing every possible avenue to elevate the awareness of the Pepsi 500.

Packages offered for fans wishing to attend the Oct. event start as low as $35. Some of those packages include:

• $35: Pepsi Rock ‘N Row tickets

Rows 1-5 are the perfect place to be as close to the action without being behind the wheel.

• $55: TNA Wrestling package

Includes Pepsi 500 Ticket and reserved ticket to the Pay-Per-View event “TNA Bound For Glory” at the Bren Events Center on the campus of UC Irvine on Oct. 18th.

• $69.99: Pro Bull Riders package

Includes Pepsi 500 ticket, Pre-Race Pit Pass, Ticket to PBR Dickies Invitational on Sept.27 at Citizens Business Bank Arena in Ontario, PBR VIP Dirt Pass.

• $75: Los Angeles Angels package

Includes Pepsi 500 Ticket, Pre-Race Pit Pass, Field Level Ticket to Any Sept. Angels Game (subject to availability), Fiesta Angels Ticket (9/26).

• $88: Dale Jr. Birthday package

Includes Pepsi 500 Ticket, Copart 300 Ticket & Weekend Pit Pass

• $148: Jimmie Johnson Foundation package

Includes Pepsi 500 Ticket, Pre-Race Pit Pass, access to Q&A session w/ Johnson, limited edition #48 souvenir, $48 donation to the Jimmie Johnson Foundation and more.

• $95: NHRA / SoCal Speed Pass package

Includes Pepsi 500 Ticket, Pepsi 500 Pre-Race Pit Pass, Ticket & Pit Pass to the Auto Club of Southern California NHRA Finals at Auto Club Raceway in Pomona.

• $99: Budweiser Block Party

Includes Pepsi 500 Ticket, Pre-Race Pit Pass, access to Budweiser Block Party hospitality chalet, continental breakfast and lunch buffet, Pepsi and Aquafina products, cash bar, souvenir gift from Budweiser, live entertainment, parking.

There are also numerous Auto Club Member offers including purchasing a $75 reserved grandstand ticket to the Pepsi 500 and receive a free pre-race pit pass. There’s also an All Day Food Fest for just $35 (ages 13 and over) or $20 (ages 12 and under) where fans can fill up on their favorite food as part of the Auto Club Speedway’s special all you can eat package.

Auto Club Speedway will blanket the Inland Empire and surrounding areas with ticket offers, promotions and contests for fans to be part of history – the Inaugural Chase race for the NASCAR Sprint Cup race in Southern California.

Some outlets fans can expect to see/hear/experience the ACS message include:

Radio

Several Inland Empire radio stations including MRN affiliate KFROG as well as Los Angeles, San Diego Bakersfield, Fresno and Palm Springs stations will be utilized to help ACS tout the NASCAR “playoffs” coming to Southern California for the first time.

Television

National and regional presence including Spike, Versus, ESPN, ESPN2, SPEED, NFL Pre and Post Game, NFL In-Game Spots and Fox Sports West.

Online

MySpace, Facebook, Twitter and www.autoclubspeedway.com will all tout the event with weekly promotions as well as a variety of contests.

Outdoor

15 billboard locations throughout San Bernardino/Riverside Counties, Orange County and Los Angeles County will adorn highways East to West and North to South.

Displays

Fans attending events such as The NASCAR Foundation’s 4th Annual Blood Drive at Auto Club Speedway on Sept. 11; Auto Club Speedway night at Dodger Stadium on Sept. 18th; Pepsi 500 night at Angels Stadium Sept. 23 and Pro Bull Riders in Ontario Sept. 26-27 will have the opportunity to speak with Speedway representatives for information on the upcoming Pepsi 500.

Print

Print ads will appear in ten newspapers throughout the Inland Empire and Los Angeles.

Other

In addition to utilizing traditional media, ACS will make use of gas pump toppers and window clings at several gas stations in the Inland Empire

In case you miss the media blitz, call 800-944-RACE (7223), or visit www.autoclubspeedway.com. Ticket offers start as low as $35 and including ticket packages to celebrate Hendrick Motorsports 25th Anniversary with Jeff Gordon and Dale Earnhardt, Jr.; a ticket deal to see the stars of NASCAR and the stars of TNA Wrestling’s Bound for Glory 2009; the chance to get up close and personal to Jimmie Johnson and so much more.

Fans experiencing Auto Club Speedway can also take advantage of free parking, bring in their own food, or partake in the unbelievable menu items on site as well as other cost-savings opportunities while enjoying a full day of entertainment and fun at a fantastic family value.

- Auto Club Speedway, Press Release