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DAYTONA BEACH, Fla. (Oct. 30, 2009) — Richard Petty Driving Experience (RPDE) announced today an extension of its designation as the exclusive provider of stock car rides and drives at “The World Center of Racing”, Daytona International Speedway (DIS).

This status, which RPDE has held since 1997, will continue through 2012.

“We’re proud that DAYTONA has, again, selected us to be its exclusive partner,” said Brian Flynn, CEO of RPDE. “Since we were first given the opportunity to prove our model would work there, DIS has been the premier offering in our system. The feedback we receive from our customers after a DAYTONA experience is like nowhere else we go.”

“We’re thrilled to be able to continue our relationship with RPDE,” Daytona International Speedway President Robin Braig said. “Daytona International Speedway is NASCAR’s hallowed ground and RPDE gives race fans the once-in-a-lifetime opportunity to experience the thrills and sensations of the legendary 2.5-mile tri-oval and its daunting 31-degree high banks.”

RPDE offers a variety of experiences at DIS, some of which enable drivers to challenge the track’s legendary high banks at speeds of up to 160mph. Ride-along’s with RPDE’s professional instructors can top 170mph.

DAYTONA driving experiences and ride-a-longs are offered throughout the year. Available dates and times can be found at www.1800bepetty.com or by calling 1-800-BEPETTY (1-800-237-3889)

About Richard Petty Driving Experience:

Richard Petty Driving Experience, a motorsports entertainment and automotive services company headquartered in Concord, N.C., produces and facilitates NASCAR-style stock car drive and ride-along experiences, auto manufacturer ride and drive programs, safe driving programs, mobile marketing events and production services to the film industry. The company offers rides and drives at more than 20 major speedways and hosted over 100,000 participants in 2008. RPDE has permanent facilities in Las Vegas, Walt Disney World and Concord. For more information, call 1-800-BE-PETTY (1-800-237-3889) or visit www.1800BEPETTY.com

About Daytona International Speedway:

Daytona International Speedway is “The World Center of Racing” and home to the Daytona 500, the NASCAR Sprint Cup Series’ biggest, richest and most prestigious race. The NASCAR Sprint Cup Series makes a second visit in July with the Coke Zero 400 Powered By Coca-Cola Independence Day holiday classic. With track activity more than 300 days a year, the Speedway is also host to the Rolex 24 At Daytona – one of only two 24-hour sports car races in the world – and the Daytona 200 By Honda– the nation’s most historic motorcycle race. The DAYTONA 500 Experience, “The Official Attraction of NASCAR,” is a 60,000-square foot attraction located just outside Turn 4 at DIS and is home to the winning Daytona 500 car, motion simulators and 3D Coca-Cola IMAX Theatre.

- Daytona International Speedway, Press Release