Catchfence

Voting for NASCAR® NMPA Chex Most Popular Driver Award Ends Nov. 23

Minneapolis, Minn. (November 9, 2009) – Voting for the 2009 NASCAR National Motorsports Press Association (NMPA) Chex Most Popular Driver Award is coming down the homestretch. And now is not the time for fans to run out of gas. Voters have until November 23 to vote daily for one of the Top-10 finalists: Dale Earnhardt Jr., Jeff Gordon, Tony Stewart, Kasey Kahne, Matt Kenseth, Michael Waltrip, Bobby Labonte, Kevin Harvick, Carl Edwards and Jimmie Johnson.

Fans have been voting at http://www.chexmostpopulardriver.com/ since the NASCAR Sprint Cup season began in February, with the full field of 44 drivers eligible. On Sept. 14, the Top-10 finalists were announced and the vote count was reset to zero, giving fans 10 race weeks to cast their votes among the finalists to determine the 2009 NASCAR NMPA Chex Most Popular Driver.

Voting will conclude November 23 at 11:59 PM CT, the day after the final race of the NASCAR Sprint Cup season in Homestead, Fla. The winner will be announced at the NASCAR NMPA Myers Brothers Luncheon in Las Vegas in December.

Fans can continue to vote for their preferred driver among the Top-10 finalists once a day at http://www.chexmostpopulardriver.com/. Voters can also keep track of the latest news from the campaign on the Chex Most Popular Driver Facebook fan page. The site provides fans with driver audio, polls, trivia and reminders to vote.

Chex Cereal has been on breakfast tables for more than 60 years and has been a proud sponsor of the NASCAR NMPA Most Popular Driver Award since 2005. Voters are not only encouraged to vote every day for their favorite driver, but are also reminded to start their engines with Chex cereal and enjoy race day with their favorite Chex recipes from http://www.chex.com/.

For more information and to vote on the NASCAR NMPA Chex Most Popular Driver Award, go to http://www.chexmostpopulardriver.com/.

- Breaking Limits Marketing for General Mills, Press Release