Catchfence

Agreement Continues Relationship with Tommy Baldwin Racing

(MOORESVILLE, NC) November 20, 2009 – Wave Energy Drink has agreed to an extension of their NASCAR Sprint Cup sponsorship program with Tommy Baldwin Racing in 2010.  Wave Energy Drink will appear as the primary sponsor in 14 select events, beginning with the 52^nd annual Daytona 500 next February.  Wave Energy Drink will be an associate sponsor for the remaining 2010 races and will be the primary sponsor for the All-Star race in May.

Wave Energy Drink entered the world of NASCAR sponsorship in August, 2009, initially signing a six-race agreement with Tommy Baldwin Racing’s No. 36 Toyota Camry team. The response to their effort was so overwhelmingly positive that the company quickly drafted an amended agreement to sponsor the team through the remainder of the 2009 racing season.

Now, as the 2009 season comes to a close, company executives at Wave Energy Drink are determined to keep the proverbial “pedal to the metal.” In addition to the season-opening “Great American Race”, Wave Energy Drink will appear as the primary sponsor at the following 2010 events: Atlanta (3/7), Texas (4/18), Richmond (5/1), Charlotte (5/22 & 5/30), Michigan (6/13), Daytona (7/3), Watkins Glen (8/8), Atlanta (9/5), Dover (9/26), Kansas (10/3), California (10/10), Texas (11/7) and Miami (11/21).

“This may have been a down year for the economy, but as a company, Wave Energy Drink excelled with the unparalleled exposure we received through our NASCAR sponsorship program,” said Jason Wolter, Vice-President of Marketing.  “We made no secret of using our targeted NASCAR sponsorship to drive interest in our Wave Energy Drink franchising program.  Any time we were featured on television or during interviews, our phone lines, emails and texts lit up like a Christmas tree.  Because of the exposure we received, we’re currently closing on dozens of franchise and distribution deals both in the United States and Latin America.  Tommy Baldwin is an outstanding team owner, businessman and has mentored us throughout the racing and sponsorship process.  His help has been invaluable in growing our company and it is our hope that we will be able to support his race team to the same level of success he’s been able to give us,” he added.

Team Owner Tommy Baldwin echoed Wave’s sentiments.  “The foundation has been laid down this year and it’s a matter of growing this program further as we move forward together.  When Wave Energy Drink came on board, it changed the dynamic of our program.  It now looks as if we’ll have better and expanded resources available to us next year than we’ve ever had before-with Wave Energy Drink’s continued involvement, there’s going to be some real improvement,” he added.

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About Wave Energy Drink:

Founded in 2008, Wave Energy Drink was created to provide consumers with the best-tasting energy drink on the market today.  Created with a lowered caffeine content and higher balance of B-vitamins, Wave Energy Drinks provide an all-natural boost, which is both a healthier and safer source of energy than the competition.  Available in regular and sugar-free varieties, 16 oz. singles and family packs of Wave Energy Drinks are sold in convenience stores, grocery chains, restaurants, bars, drug stores and coffee shops.  Wave Energy Drink is also heavily involved in sports marketing, sponsoring two NASCAR teams, a Professional Angler and a touring band for its promotional event tours.  Wave Energy Drink is headquartered in Mooresville, NC.  Visit Wave Energy Drink on the web at: www.tastethewave.com.

About Tommy Baldwin Racing:

Tommy Baldwin Racing (www.tommybaldwinracing.net) competes as a full-time NASCAR Sprint Cup Series team, fielding the No. 36 Wave Energy Drink Toyota Camrys.  The team was formed in 2002, sold in 2005 and revived in early 2009 by former Daytona 500 winning crew chief Tommy Baldwin.  The team is headquartered in Mooresville, NC.