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Website on Full Throttle with Increase in Video Streams, Total Video Views and Launch of New Video Channel

NASCAR.COM, the official online destination of NASCAR, capped off the season with a 71% increase in Q3 and a triple digit percent growth in November, according to Omniture. This spike added to the site’s overall growth of 22% in video streams for 2009. The redesigned video homepage that launched in February and new interactive video content were contributors to the site’s growth.

“During this season, we have dedicated time, experience and innovative technology to staying current with the needs of fans by providing a better user experience. The increase in video streams is a testament to this work and the redesigned video channel is our continued effort to provide fans with a refreshed design and a high-quality experience,” said Scott Doyne, Turner Sports senior director of business operations for NASCAR.COM. “NASCAR.COM continues to lead the way in providing the most comprehensive and innovative NASCAR coverage available on the Web.”

NASCAR.COM will continue this momentum with the launch of a redesigned version of the video channel. This version of the video channel will debut on Tues. Dec. 1 and will enhance the user experience even further by including playlist functionally, easily embeddable video on NASCAR fans’ individual websites, easier navigation to fan’s favorite video features and new technology that allows for innovative advertising integration. In addition, the new video channel will debut several special videos, exclusive content and highlights from the NASCAR banquet in Las Vegas, Nevada helping fans relive exciting moments from the season.

Follow the link for the new video page: www.nascar.com/video

Turner Sports acquired all of NASCAR’s interactive rights in October 2000 and became the exclusive producer of NASCAR.COM in January 2001. The official online destination of NASCAR, the site consistently ranks among the top three sport league sites on the Internet. In 2008, NASCAR.COM was awarded a Global Media Award by the National Academy of Television Arts and Sciences (NATAS) for TNT RaceBuddy as the outstanding interactive platform of the year. The site has also earned an Emmy® for its TrackPass with PitCommand application in 2003 and was nominated for an Emmy® in 2007 for TrackPass RaceView.

Turner Sports, a division of Turner Broadcasting System, Inc., presents some of the best and most popular sporting events worldwide and is a leader in televised and online sports programming. With events airing on TBS and TNT, Turner Sports’ line-up includes NASCAR and NASCAR.COM, the NBA, Major League Baseball, professional golf, PGATOUR.COM and PGA.com. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA League Pass, NBADLeague.com and WNBA.com.

- Turner Sports, Press Release