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Coverage of the 2009 NASCAR Sprint Cup Series Awards Ceremony on SPEED scored an average Nielsen Household Rating of .65 (484,000 households), it’s highest number in three years. The four-hour event peaked at a .79 (588,000 households).

Live coverage of the ceremony, in its first year ever on the network, was up 44 percent year-to-year among Households and 52 percent among Men 18-49.

“We’ve seen some very encouraging NASCAR ratings trends on SPEED this year,” said network President Hunter Nickell. “Getting a solid number out of the gate with the Awards Ceremony has us very excited about with this event can become in the very near future for the network and for the sport.”

SPEED™ is the nation’s first and foremost cable television network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 79 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country and, the home to NASCAR on SPEED and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEEDtv.com, the online motor sports authority.

- SPEED TV, Press Release