Catchfence

NASCAR Camping World Truck Series Logo

Or is it how to save the NASCAR Truck series?

That’s been a big debate this season, all the more so in the wake of the disappointing shape of the Truck field at Texas two weeks ago, followed by defending champion Johnny Benson losing his ride for lack of sponsorship last week.

And NASCAR’s two biggest promoters, Bruton Smith and the France family, appear now to finally be facing
the issue head-on.

The basic problems are obvious: fielding a Truck team has become increasingly expensive; sponsorship is becoming scarcer and scarcer; teams are folding.

The solution, though, maybe equally obvious: better marketing.

The Truck series needs an R. J. Reynolds to step to the plate and take it over and market and promote it.

And NASCAR executives could help the situation if they’d look at the outside quarterpanel of their rolling 18-wheel office – at the long list of ‘Official’ sponsors, who pay NASCAR considerable money for that marketing right. If NASCAR gets, say $2 million a year, from the ‘official’ whatsit of NASCAR, then the France family could share half of that with some of its Truck teams as sponsorship…to help keep the Truck series afloat.

- mikemulhern.net