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Archive for March 3rd, 2010

Mar 03
Wednesday

WIX® Filters Auctions One-of-a-Kind Signed Oil Filter Collection to Benefit the American Cancer Society

Filed under Press Releases, Sprint Cup Series

Auction available on e-Bay through March 11

WIX Filters
WIX Filters
WIX Filters, a member of the Affinia Group family of brands, is auctioning a collection of six pink oil filter banks signed by 47 NASCAR® Sprint® Cup drivers as part of their Filter Out Cancer campaign, which is raising money to benefit the American Cancer Society. The auction, which includes wood and acrylic display cases, can be accessed at http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=150419444200 and runs through March 11.

“The Filter Out Cancer campaign is a partnership with participating customers to raise money for cancer awareness, research and support,” said Jeff Blocher, brand manager for WIX Filters. “WIX is extremely grateful for all the drivers who participated by signing one of the six pink oil filter banks we’re putting up for auction; and, thank you to the one driver who kicked-off the campaign by placing a $5 bill in one of the banks.”

The WIX Filter Out Cancer signed oil filter bank collection is truly a one-of-a-kind collectible. The heavy-duty sized oil filter banks were signed by NASCAR Sprint Cup drivers during qualifying for the NASCAR Banking 500 Only From Bank of America at Charlotte Motor Speedway in October 2009. The six filters feature 47 total signatures, matching the number of NASCAR Sprint Cup drivers who attempted to qualify for the race.

100 percent of the final sale price from this auction will be donated to the American Cancer Society, WIX Filter’s official charity partner in the WIX Filter Out Cancer campaign, through e-Bay Giving Works partner MissionFish. The auction (item number 150419444200), which runs through March 11 (6:22 p.m. EST), can be accessed here: http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=150419444200.

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. For more information, visit www.wixfilters.com.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket parts for automotive and heavy-duty vehicles. With more than $1.8 billion in annual revenue, Affinia has operations in North and South America, Europe, Asia and India. For more information, visit www.affiniagroup.com.

- WIX Filters, Press Release


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