“K’NEX to appear as primary sponsor on JR Motorsports’ No. 88 Chevrolet”
The contest invites K’NEX and NASCAR fans to guess the number of parts in a NASCAR No. 88 K’NEX Car replica measuring 5 ft. long, made entirely of K’NEX parts. and currently on display at K’NEX headquarters. The 100 closest guesses will each win two tickets to the “Heluva Good! 200” on May 15, 2010 at Dover International Speedway to watch the actual No. 88 K’NEX Chevrolet compete in the 11th Nationwide Series event of the 2010 season. To enter the contest fans should visit www.knex.com/nascar-nationwide-race-dover-international between April 12 and May 2, 2010.
“We’re so pleased to give fans the opportunity to see their favorite cars and drivers up close and in person,” said K’NEX President Michael Araten. “NASCAR fans know that there is nothing like race day excitement. We’re thrilled to be a part of the action both on the track and in stands for the Nationwide Series Race.”
The first K’NEX NASCAR building toys to debut were Jeff Gordon’s No. 24 Pepsi car and Dale Earnhardt Jr.’s No. 88 National Guard car. They are currently available at Target and Toys ‘R’ Us. Additional sets will be released in July 2010. The building sets include NASCAR’s most popular drivers, and enough cars, parts, and accessories to create an entire NASCAR world!
ABOUT JR MOTORSPORTS
JR Motorsports is the management company and racing operation for Dale Earnhardt Jr., NASCAR’s seven-time Most Popular Driver and winner of more than 40 NASCAR-sanctioned races. JR Motorsports competes in multiple racing divisions, including the NASCAR Nationwide Series. In 2008 JRM enjoyed a breakout season with four Nationwide Series victories between its two teams. The company followed suit with four more wins in 2009. The JR Motorsports facilities are based out of Mooresville, N.C., and include the JR Nation retail store, Hammerhead Entertainment, DEJ Realty, and The Dale Jr. Foundation. For more information on JR Motorsports, visit www.dalejr.com.
About K’NEX Brands
Founded in 1992, K’NEX Brands was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX seeks to build young minds with its exciting product line and critically acclaimed K’NEX Education program. For more information, please visit www.knex.com.
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