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“Launch Marks One of NASCAR’s First Team Websites for Mobile Devices”

MOORESVILLE, NC (May 28, 2010) — Continuing in their history of web innovation among NASCAR teams, officials of Rusty Wallace, Inc. and Rusty Wallace Racing, LLC today launched the initial version of Rusty Wallace Mobile, one of the first websites from a major NASCAR team geared specifically towards users of mobile devices.

Rusty Wallace Mobile is accessed simply by visiting rustywallace.com from a mobile device. Crafted by longtime rustywallace.com designer Animink, Inc., the site features a streamlined design providing fast page loads for mobile users. Rusty Wallace Mobile currently allows fans fast, up-to-the-minute access to the following information, all from the convenience of a mobile device:

· The team’s latest news and full news archives

· The current Nationwide Series schedule

· Links to the team’s Facebook page, Twitter page and online store

· Links to websites of team sponsors and Rusty Wallace’s endorsement partners

Planned upgrades to Rusty Wallace Mobile will give sponsors and partners of Rusty Wallace and Rusty Wallace Racing an enhanced ability to launch mobile device-based marketing initiatives.

Noted Greg Wallace, Rusty Wallace Racing’s Vice President of Brand Management, “When we built rustywallace.com in the mid-1990’s, it was one of the very first driver websites. Since then, the design of our websites remains something of which we’re extremely proud. Because of the way rustywallace.com was built, however, it just wasn’t very conducive to users of mobile devices.

“With an increasing number of people accessing the web through mobile devices and the increasing presence of promotional platforms that make use of those devices, we felt that Rusty Wallace Mobile should be a key priority in our web strategy.

“Like anything else, we have a lot of upgrades planned for the site going forward, but this marks a good start for us. Right now, we’re not aware of many other teams that have built mobile sites and just like when we initially built rustywallace.com, we’re proud to help lead the way.”

About Rusty Wallace Racing

North Carolina-based Rusty Wallace Racing (RWR) is a professional auto racing team steeped in the legendary history of its founder, Rusty Wallace—one of NASCAR’s top-ten drivers of all-time. The team currently campaigns the No. 66 and No. 62 Toyota Camrys in the prestigious NASCAR Nationwide Series, driven by Steve Wallace and Brendan Gaughan, respectively. Last season, RWR stood as the only team with multiple drivers among the top-ten in the final Nationwide Series driver standings. For more on Rusty Wallace Racing, please visit the award-winning rustywallace.com.

- Rusty Wallace Racing Press Release