Thursday
Sargento to serve as Primary Sponsor of Richard Childress Racing’s No. 21 Chevrolet at Road America
Press Release“Tim George Jr. to make NNS debut for Richard Childress Racing”
The race, which airs live on ESPN2 at 3 p.m. Eastern Daylight Time on Saturday, June 19, marks the NASCAR Nationwide Series’ inaugural appearance to Road America and Tim George Jr.’s debut in NASCAR’s No. 2 series.
Sargento, a leading manufacturer, packager and marketer of natural shredded, sliced and snack cheeses, cheese appetizers, ingredients and sauces, will have primary branding on the No. 21 Sargento Chevrolet for the race, while Zaxby’s, the Southeast favorite for chicken fingers and Buffalo wings, will serve as an associate sponsor.
“We are very excited about the NASCAR Nationwide Series making its debut at Road America and are thrilled to be supporting Richard Childress Racing and Tim George Jr. as he makes his debut in the Nationwide race this weekend,” said Louie Gentine, president and chief customer officer at Sargento.
George, who races fulltime in the ARCA Racing Series presented by RE/MAX and Menards, has spent the last three years focusing on stock car racing but has an extensive road course racing background. In fact, the New York, N. Y., native has one win and three podium finishes at Road America in the Skip Barber Racing Series, and was the 2008 Grand-Am Rolex GT Series Rookie of the Year.
“Its great to have Sargento on board the No. 21 RCR Chevy at Road America for my Nationwide debut,” said George. “I look forward to meeting all of the Sargento people coming to the track this weekend. It is really cool to walk around the infield and see all of the Sargento signage as well as the Sargento bridge that we will all race under.”
Sargento Foods Inc. has demonstrated its passion for cheese and cheese-based solutions throughout its history. Founded in 1953 in Plymouth, Sargento is a leading manufacturer, packager and marketer of natural shredded, sliced and snack cheeses, cheese appetizers, ingredients and sauces.
Sargento is owned and operated by the Gentine family, and has net sales of more than $900 million.
About Richard Childress Racing
Richard Childress Racing (www.rcrracing.com) has earned more than 180 victories and 12 NASCAR championships, including six in the Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series.
Its 2010 Sprint Cup Series lineup includes Kevin Harvick (No. 29 Shell-Pennzoil Chevrolet), Jeff Burton (No. 31 Caterpillar Chevrolet) and Clint Bowyer (No. 33 Cheerios / Hamburger Helper Chevrolet). Bowyer and John Wes Townley drive the No. 21 Zaxby’s Chevrolet in the 2010 Nationwide Series, Austin Dillon drives the No. 3 Bass Pro Shops Chevrolet in the 2010 Camping World Truck Series and Tim George Jr. drives the No 31 RCR Development Chevrolet in the 2010 ARCA Racing Series presented by RE/MAX and Menards. Ty Dillon, Ryan Gifford and Stephen Leicht are RCR developmental drivers in both asphalt and dirt track racing.
- Richard Childress Racing Press Release
Article Tags: ARCA, ARCA Racing Series, ARCA Racing Series presented by RE/MAX and Menards, Bucyrus 200 presented by Menards, Clint Bowyer, Grand-Am Rolex GT Series, Jeff Burton, John Wes Townley, Kevin Harvick, Louie Gentine, NASCAR Camping World Truck Series, NASCAR Nationwide Series, NASCAR Sprint Cup Series, NCWTS, NNS, No. 21 Sargento Chevrolet Impala, No. 21 Zaxby's Chevrolet Impala, No. 29 Shell-Pennzoil Chevrolet Impala SS, No. 3 Bass Pro Shops Chevrolet Silverado, No. 31 Caterpillar Chevrolet, No. 31 RCR Development Chevrolet Impala, No. 33 Cheerios / Hamburger Helper Chevrolet, RCR, Richard Childress Racing, Road America., Ryan Gifford, Sargento Foods Inc., SBRS, Skip Barber Racing Series, Stephen Leicht, Tim George Jr, Ty Dillon
