Catchfence

Concord, N.C. (March 19, 2010) – WIX Filters, a member of the Affinia Group family of brands, will increase its sponsorship involvement in the USARacing Pro Cup Series this season, the company announced today.

The WIX Challenge program will award a $1,000 bonus during the regular season to the driver who wins both the pole position and the race in a given event. The award increases to $2,000 for a win from the pole during the four championship series races and will roll over from race to race until claimed by the driver who wins a race after starting from the pole.

“We’re excited to have the WIX Challenge return in 2010,” said Jeff Blocher, WIX Filters Brand Manager. “We were impressed with the excitement this program created among the competitors last season.”

The company also announced the addition of the WIX Filters Hard Charger Award which rewards the driver who advances the most positions during a race ($250 during the regular season and $500 during the championship series events).

“The USARacing Pro Cup Series is a great platform for us and we’re happy to expand our involvement with the addition of the WIX Hard Charger Award,” Blocher said. “The people of WIX Filters work hard every day to provide products that lead the pack, so why not reward the driver and his team who are just as determined to get to the front in every race. The WIX Hard Charger Award will do that for every race.”

“WIX Filters have proven themselves to be great supporters of the Series,” said Managing Partner Larry Camp. “Our goal from the outset is to rebuild the Series to the highest level. Partners like WIX are the key to helping us accomplish that goal. They understand that if our teams win, they win. As a natural result of that, the Series wins because the fans see competitors who are driving hard to win those WIX bonuses.”

The USARacing Pro Cup Series will open its 2010 season with a 250-lap race March 27 at Gresham (Jefferson, Ga.) Motorsports Park. For ticket and updated race information, log on to www.usarprocup.com or www.greshammotorsportpark.com.