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Jun 12, 2010
Saturday
Experienced Drivers Wanted for 2011 Drive for Diversity Initiative
Press Release
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“The 909 Group is now accepting applications from interested minority and female drivers”

Drive For Diversity Combine Presented by Sunoco
Drive For Diversity Combine Presented by Sunoco
HUNTERSVILLE, N.C. (June 11, 2010) – The 909 Group, which manages the Drive for Diversity initiative, is now accepting applications from experienced drivers for the 2011 race season. This will mark the eighth season for NASCAR’s leading driver development program, which provides opportunities for minority and female drivers to compete in one of NASCAR’s premier developmental series.

“The Drive for Diversity Testing & Evaluation Combine presented by Sunoco is an integral part of the D4D initiative,” said Max Siegel, Chief Executive Officer of The 909 Group. “We expanded the evaluation process for our drivers last year and have seen tremendous growth in the caliber of talent and competition in the D4D program as a result. We expect to have the bar raised even higher at this year’s Combine.”

Interested minority and female drivers are invited to submit their applications to The 909 Group. Selected applicants will be invited to participate in the 2010 Drive for Diversity Testing & Evaluation Combine presented by Sunoco. The event will be hosted by The 909 Group in October 2010.

Drivers invited to the Combine will showcase their skills before a panel of motorsports experts in an effort to earn an opportunity to compete with the Drive for Diversity initiative for the 2011 season. Drivers who have demonstrated their skill and have experience in grassroots racing will be considered.

Marcus Jadotte, Managing Director of Public Affairs for NASCAR, who oversees the sanctioning body’s diversity initiatives said, “NASCAR is proud that Drive for Diversity is one of the most aggressive competition-based diversity programs in all of sports. After a history making season which saw the successful adoption of an “academy-style” format, we are looking forward to identifying the 2011 class of women and minority competitors to continue this great on-track tradition at the Testing & Evaluation Combine presented by Sunoco.”

The Drive for Diversity program is in its seventh season and is NASCAR’s leading on-track diversity initiative. The program adopted a new academy-style training program in 2010, with greater focus on driver testing and training. The new model has already yielded impressive results, with Drive for Diversity competitor Darrell Wallace, Jr., becoming the youngest driver and first African American to win a race in NASCAR K&N Pro Series East history. Ryan Gifford also made history for the Drive for Diversity program, becoming the first African American to win a pole in the NASCAR K&N Pro Series East.

Interested drivers should visit www.drivefordiversity.com to download a program application. Please note that applicant resumes and supporting materials will not be returned.

For more information please visit the official program website: www.drivefordiversity.com

About Drive for Diversity

Drive for Diversity, managed by The 909 Group, develops minority and female drivers in the NASCAR K&N Pro Series and NASCAR Whelen All-American Series. Since the creation of the Drive for Diversity program in 2004, 31 drivers have competed, winning 35 races. Last year, 12 drivers combined for seven wins, 51 top fives and 125 top 10s. Drive for Diversity also supports pit crew athletes each year in the Drive for Diversity Crew Member Program presented by Sprint. For more information visit www.drivefordiveristy.com

About The 909 Group

The 909 Group is a full-service sports, entertainment and lifestyle marketing company located in Huntersville, N.C. The company combines the strengths and experience of decades of hands-on practice in entertainment and sports, and provides innovative solutions to companies and individuals throughout sports and entertainment. For its corporate clients the company’s services include project management, on-line marketing, brand-building campaigns and sponsorship procurement; and in the area of talent management it offers services in contract negotiation, endorsements, licensing, promotions, charitable endeavors and speaking engagements. www.the909grp.com.

About Sunoco, Inc.

Sunoco, Inc., headquartered in Philadelphia, PA, is a leading manufacturer and marketer of petroleum and petrochemical products. With 910,000 barrels per day of refining capacity, nearly 4,700 retail sites selling gasoline and convenience items, approximately 5,500 miles of crude oil and refined product owned and operated pipelines and 38 product terminals, Sunoco is one of the largest independent refiner-marketers in the United States. Sunoco is a significant manufacturer of petrochemicals with annual sales of approximately five billion pounds, largely chemical intermediates used to make fibers, plastics, film and resins.

- The 909 Group Press Release


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