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Energy Drink Company Takes Advantage of Increased 2010 Program

(MOORESVILLE, NC) January 14, 2010 – Spurred on by the success of their 2009 product launch and successful NASCAR debut late last year, Wave Energy Drink has recently added a key staffer to help take the beverage company to the next level in motorsports.

Taking over the role of Motorsports Director is Cody Sommer, who joins Wave Energy Drink via a four-year team-based stint in NASCAR, most recently at Earnhardt-Ganassi Racing (EGR), where he served as a Technical Specialist for their Research & Development Department.  While at EGR, Sommer filled many roles in both spectrums, serving as a dual-use employee in both technical and mechanical capacities.  Sommer also has previous experience in both the NASCAR Camping World Truck and ARCA Series.  He is now ready to transition into a newer role at Wave Energy Drink.  Sommer will coordinate all sponsor-based activities with NASCAR Sprint Cup race team partner, Tommy Baldwin Racing and driver, Mike Bliss.

Hailing from Joliet, Illinois, Sommer previously served as the Promotions Director of LaSalle (IL) Speedway.  While there, Sommer was responsible for creating several new racing series and integrating them with mutually-beneficial sponsorship opportunities.  The Illinois Valley Cellular (IVC) Series went on to become one of the most successful series at the race track.  Sommer also oversaw regional touring events under the banners of such sponsorship as Lucas Oil and the World of Outlaws (WoO) Series.

Wave Energy Drink continues to brand itself into further national market prominence through inside sales, franchising and new distribution networks.

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About Wave Energy Drink:

Founded in 2008, Wave Energy Drink was created to provide consumers with the best-tasting energy drink on the market today.  Created with a lowered caffeine content and higher balance of B-vitamins, Wave Energy Drinks provide an all-natural boost, which is both a healthier and safer source of energy than the competition.  Available in regular and sugar-free varieties, 16 oz. singles and family packs of Wave Energy Drinks are sold in convenience stores, grocery chains, restaurants, bars, drug stores and coffee shops.  Wave Energy Drink is also heavily involved in sports marketing, sponsoring two NASCAR teams, a Professional Angler and a touring band for its promotional event tours.  Wave Energy Drink is headquartered in Mooresville, NC.  Visit Wave Energy Drink on the web at: www.tastethewave.com.

- Wave Energy Drink Racing, Press Release