Catchfence

New “Approved” Campaign Currently Featured On 15 Billboards Across Dallas/Fort Worth Metroplex

Radio and Television Ads To Air During The Upcoming Daytona 500 On Feb. 14

FORT WORTH, Texas (January 21, 2010) – After its edgy advertising campaigns in years past Texas Motor Speedway has no need to worry about creating controversy this year as many of NASCAR’s biggest superstars have given their approval of the campaign.

Putting a new spin on the political campaign commercials that continue to air during the heated political season, Texas Motor Speedway has

put together the “Approved” campaign with drivers such as Jeff Gordon, Dale Earnhardt Jr., Mark Martin, Matt Kenseth, Kurt Busch, Gregg Biffle and others providing their approval of “The Great American Speedway!” and the upcoming Samsung Mobile 500 weekend.

“The advertising campaigns at Texas Motor Speedway have spawned controversy and even web sites due to the nature of the ads,” Texas Motor Speedway

President Eddie Gossage said. “I’ve had drivers tell me that their first thought after an incident is, ‘What are they going to do with this in Texas?’ This campaign will give us the opportunity to quickly capitalize on something that happens at a race leading up to the April 18th Samsung Mobile 500. If one driver bumps another or a couple of drivers exchange words we will be able to quickly seize the moment. People will be waiting to see…and I ‘Approve’ of that intrigue.”

The campaign, which rolled out earlier this week across 15

billboards in the Dallas/Fort Worth Metroplex, features four-time Sprint Cup Series Champion Jimmie Johnson (Door Dings: Approved), former Indianapolis 500 champion Juan Pablo Montoya (Road Rage: Approved) and Joe Gibbs Racing’s Joey Logano (Tailgating: Approved). The television and radio ads are scheduled to make their debut during the kickoff to the 2010 NASCAR Sprint Cup Series season with the Daytona 500 on Sunday, Feb. 14.

Tickets are available for the Samsung Mobile 500/O’Reilly Auto Parts 300 NASCAR doubleheader weekend by calling (817) 215-8500 or by visiting www.texasmotorspeedway.com.

- Texas Motor Speedway, Press Release