Catchfence

NASCAR legend Junior Johnson and PBR World
Finals Champion to sign autographs at free fan event

WINSTON SALEM, N.C. (January 25, 2010) – The Professional Bull Riders, Inc. (PBR) and Richard Childress Racing (RCR) are teaming up to offer fans a one-of-a-kind experience in celebration of the 2010 PBR Winston-Salem Invitational and the 2010 NASCAR season. On Thursday, February 4TH from 6pm-8pm, RCR and PBR will host the “Race or Ride BBQ” at the RCR Museum in Welcome, N.C.

“Teaming up with the PBR made perfect sense for us,” said Richard Childress, president and CEO of Richard Childress Racing. “We share the same audience and fan base and both happen to be kicking off great events for 2010 in the upcoming weeks.”

This exclusive event is free and open to the public. Highlights will include autograph signings by PBR World Finals Champion J.B. Mauney, NASCAR legend Junior Johnson and his son, up-and-coming race car driver Robert Johnson, among others.

The RCR Museum will provide local Lexington barbecue and a wine tasting hosted by Childress Vineyards in addition to country music and giveaways presented by 104.1 WTQR.

“The Race or Ride BBQ will truly bring the ‘toughest and fastest’ sports together,” said Randy Bernard, CEO of the PBR. “This night is really all about our fans – we wanted to give them the opportunity to experience something very unique and special.”

Although the event is free and open to the public, in recognition of the famous No. 3, fans can make a donation of $33, which will give them VIP access for 33 special guests. Donations will benefit the Childress Institute for Pediatric Trauma and the Garth Brooks Teammates for Kids charity. VIP access is limited and must be reserved in advance. To reserve your spot, please contact Kara Thompson at ­­­­­kthompson@RCRracing.com or 336-731-3334 x3260.

Event Details
Date: Thursday, February 4, 2010
Time: 6pm-8pm
Location: RCR Museum – 425 Industrial Drive – Welcome, NC 27374

General Admission: Free
VIP Admission: $33

For more information about the Race or Ride BBQ or the BFTS Winston-Salem event, visit www.pbr.com or contact Sara Broun at sbroun@pbrnow.com.

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About the PBR Built Ford Tough Series Winston-Salem Invitational

The PBR’s elite Built Ford Tough Series will make a two-day stop in Winston-Salem Friday on February 5th and Saturday, February 6th at the Joel Coliseum. The event will feature the top 40 bull riders in the world as they go head to head against the toughest bulls that the PBR has to offer! Tickets to the Winston-Salem Invitational are on sale now and can be purchased by going online to www.ticketmaster.com, by phone at 800.745.3000, or in person at the Lawrence Joel Veterans Memorial Coliseum Box Office.

About the Professional Bull Riders, Inc. (PBR)
More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 400 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series and Touring Pro Division. The PBR is headquartered in Pueblo, Colo., and has over 1,200 PBR bull riders compete in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.

About Richard Childress Racing (RCR)

Richard Childress Racing (www.rcrracing.com) has earned more than 180 victories and 12 NASCAR championships, including six in the Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. Its 2010 Sprint Cup Series lineup includes Kevin Harvick (No. 29 Shell-Pennzoil Chevrolet), Jeff Burton (No. 31 Caterpillar Chevrolet) and Clint Bowyer (No. 33 Cheerios/Hamburger Helper Chevrolet). John Wes Townley drives the No. 21 Zaxby’s Chevrolet in the 2010 Nationwide Series, Austin Dillon drives the No. 3 Bass Pro Shops Chevrolet in the 2010 Camping World Truck Series and Tim George Jr. drives the No 31 RCR Development Chevrolet in the 2010 ARCA Racing Series presented by RE/MAX and Menards. Ty Dillon, Sean Caisse, Ryan Gifford and Stephen Leicht are RCR developmental drivers in both asphalt and dirt track racing. NASCAR’s 2010 season and Daytona Speedweeks launch Feb. 6 with the Budweiser Shootout, followed by the Daytona 500 on Feb. 14 at 1 pm on FOX.

About Junior Johnson & Associates

Junior Johnson is a legend in motorsports, winning 50 NASCAR races as a driver and six NASCAR Cup Series championships as a team owner. The Junior Johnson & Associates race team will operate out of JKS Motorsports in Lexington, N.C. JKS has been involved in motorsports since 1983 and facilitates for marketing companies, teams, sponsors and manufacturers. Will Spencer, president and founder of JKS, teamed up with Johnson and Ed Berrier, a former NASCAR race car driver and current crew chief for the race team and driver Robert Johnson, Junior Johnson’s son. JKS will prepare cars, provide support for the team and help with activation and promotional events this season. For more information please visit www.JuniorJohnsonAssociates.com or contact Mary Elizabeth Ferguson at mary.ferguson@juniorjohnsonassociates.com.

- Richard Childress Racing, Press Release