Monday
Planet Hollywood Resort & Casino Las Vegas to ‘Double Down’ with Front Row Will Sponsor both ’34′ and ’38′ Cars
Press Release
The partnership is a perfect combination of the high stakes and fast action of both Las Vegas entertainment and NASCAR racing.
“Front Row Motorsports with Yates Racing is thrilled to get together with Planet Hollywood,” said Bob Jenkins, owner of Front Row Motorsports with Yates Racing. “Las Vegas is always a fun race, and to get such a huge player like Planet Hollywood on board with our Ford Fusions will make it even better.
“I know they have a lot of excitement over there at the casino, and we put on a pretty good show at the speedway, too,” Jenkins continued. “For a fan, sounds like a perfect weekend.”
“This is a great opportunity for Planet Hollywood to reach the NASCAR audience,” said Robyn Peot, Vice President of Brand Marketing for Planet Hollywood Resort & Casino. “In addition to the fans at the track, there are millions of fans watching on television, and we’re excited they’ll see the Planet Hollywood name on the cars.”
Watch the Shelby American 500 on Sunday, February 28, at 3 p.m. ET on FOX.
Front Row Motorsports was formed in 2005 by restaurant entrepreneur Bob Jenkins. Since that time the team has entered a car in the NASCAR Sprint Cup Series and NASCAR Nationwide Series. In 2010, Front Row Motorsports with Yates Racing will partner with Ford and Roush/Yates Engines to field a three-car operation based in Statesville, N.C. The team will field the No. 34 Long John Silver’s Ford driven by Travis Kvapil, the No. 37 ExtenZe Ford driven by Kevin Conway, and the No. 38 Taco Bell Ford driven by David Gilliland.
Article Tags: David Gilliland's No. 38 Ford Fusion, Ford Fusion, Front Row Motorsports, Las Vegas Motor Speedway, LVMS, NASCAR, NASCAR Sprint Cup Series, NSCS, Planet Hollywood, Planet Hollywood Resort & Casino Las Vegas, Shelby American 500, Shelby American GT 350, Travis Kvapil's No. 34 Ford Fusion
