Wednesday
The Hartford Renews Its Richard Childress Racing Sponsorship
Press ReleasePrimary sponsor for Clint Bowyer and the No. 33 Chevrolet for three
races and associate for the remaining NASCAR Sprint Cup Series races
“The RCR sponsorship is a wonderful experience for our customers and employees,” said Mitch Jawitz, Vice President, The Hartford. “This year, we plan to offer even more ways for NASCAR fans to get involved with the racing experience. Just like Bowyer’s pit crew, The Hartford team is fanatical about keeping our driver’s lives moving forward uninterrupted.”
The Hartford’s No. 33 primary paint-outs will run at Darlington Raceway on May 8, Pocono Raceway on August 1 and the Auto Club Speedway in Fontana on October 10. Throughout the race season, the company, which celebrates its 200th anniversary this year, will highlight its bicentennial and provide opportunities for fans to engage with the Richard Childress Racing team. This will include contests, sweepstakes and giveaways, as well as exclusive promotions for members of The Hartford Racing Club.
“Celebrating 200 years is a unique milestone and a tribute to The Hartford’s winning spirit,” said Richard Childress, president and CEO of Richard Childress Racing. “At RCR, we share that spirit with The Hartford and are pleased to partner with them during their bicentennial year.”
The Hartford will also be an associate sponsor of RCR driver Jeff Burton in the Sprint Cup Series. Both Bowyer and Burton will serve as spokespeople for The Hartford focusing on the auto insurance program.
“I’m excited to have The Hartford back on the No. 33 Chevy this season,” said driver Clint Bowyer. “We appreciate all of their support at RCR and love seeing a sponsor give back to the fans like they do. Hopefully, we can help celebrate their bicentennial year on an even larger scale with a trip to Victory Lane.”
2010 marks Bowyer’s fifth full-time season in the NASCAR Sprint Cup Series and second year driving RCR’s No. 33 Chevrolet Impala. In 146 career Cup Series starts, the Emporia, Kan., native has earned two pole awards, two wins, 21 top-five and 62 top-10 finishes. Additionally, the 30-year-old driver has nine other victories to his credit in NASCAR’s two other top-national series.
This sponsorship adds to The Hartford’s list of sports marketing efforts, which include being an Official Corporate Partner of the NCAA®, a sponsor of men’s and women’s golf, and the founding sponsor of the U.S. Paralympics.
For more about The Hartford’s commitment to racing and The Hartford Race Club please visit www.thehartfordracing.com.
About The Hartford
Celebrating nearly 200 years, The Hartford (NYSE: HIG) is an insurance-based financial services company that serves households, businesses and employees by helping to protect their assets and income from risks, and by managing wealth and retirement needs. A Fortune 500 company, The Hartford is recognized widely for its service expertise and as one of the world’s most ethical companies. More information on the company and its financial performance is available at www.thehartford.com.
About Richard Childress Racing
Richard Childress Racing (www.rcrracing.com) has earned more than 180 victories and 12 NASCAR championships, including six in the Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. Its 2010 Sprint Cup Series lineup includes Kevin Harvick (No. 29 Shell-Pennzoil Chevrolet), Jeff Burton (No. 31 Caterpillar Chevrolet) and Clint Bowyer (No. 33 Cheerios/Hamburger Helper Chevrolet). John Wes Townley drives the No. 21 Zaxby’s Chevrolet in the 2010 Nationwide Series, Austin Dillon drives the No. 3 Bass Pro Shops Chevrolet in the 2010 Camping World Truck Series and Tim George Jr. drives the No 31 RCR Development Chevrolet in the 2010 ARCA Racing Series presented by RE/MAX and Menards. Ty Dillon, Sean Caisse, Ryan Gifford and Stephen Leicht are RCR developmental drivers in both asphalt and dirt track racing.
- Richard Childress Racing, Press Release
Article Tags: Clint Bowyer, NASCAR, NASCAR Sprint Cup Series, No. 33 Richard Childress Racing Chevrolet Impala SS, NSCS, Richard Childress Racing, The Hartford Financial Services Group Inc.
