Catchfence

First-of-its-kind officially licensed NASCAR gaming wheel
provides increased performance and authenticity

Torrance, Calif. – March 15, 2010 – dreamGEAR®, a leading provider of high-quality and cutting-edge accessories for video games and a leading provider of portable audio and power accessories, has announced the availability of a first-of-its-kind officially licensed NASCAR Racing Wheels, compatible with the Nintendo® Wii™ and Sony Playstation®3 (PS3).

The new NASCAR-branded dreamGEAR wheels give gamers the feel of being on the racetrack, while showcasing the iconic look of NASCAR racecar wheels. Official NASCAR logos adorn the lifelike wheels, instilling pride and confidence, knowing that the steering wheels are backed by the leading name in auto racing.

“NASCAR, as the number one spectator sport, represents the highest caliber in motor sports,” said dreamGEAR COO Richard Weston. “dreamGEAR’s alliance with NASCAR to produce racing wheels represents our ongoing commitment to providing gamers with the opportunity to have the most authentic and exciting video game experience possible.”

Designed to simulate the excitement of real-life driving, the NASCAR-branded dreamGEAR steering wheels feel more life-like than most other gaming wheels on the market. Featuring a larger grip, the steering wheels allow players to feel like they are behind the wheel as a real NASCAR flag winner. The NASCAR-inspired wheel design provides a combination of aesthetics and practicality with full rubberized sidings for enhanced comfort and metallic-looking brackets for authentic styling.

The new NASCAR Racing Wheels for PS3 and Wii attach to or hold a Wii controller or a PS3 wireless controller, making it possible for gamers to grip the wheel and simulate actual racing.

The NASCAR Racing Wheels by dreamGEAR ($14.99 each) are available at www.dreamGEAR.net, and will be available in retail stores beginning in the summer 2010 in the U.S., Canada and Mexico.

About dreamGEAR®

dreamGEAR is one of the fastest growing video game accessory companies in the United States, as well as a leader in providing a wide range of high quality portable speakers and accessories for all iPod® and iPhone models, PSP™ and Zune™ under its i.Sound® brand.  dreamGEAR’s founders bring together over 50 years of entertainment and gaming technology experience and are dedicated to providing the latest in design, performance and quality.  Fueled by a passion for innovation and a desire to meet the needs of its valued customers, dreamGEAR offers high quality affordable accessories across all video game platforms.  For more information, please visit www.dreamGEAR.net or www.iSound.net.

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR is the No. 1 spectator sport – holding 17 of the top 20 highest attended sporting events in the U.S and is the No. 2 rated regular season sport on television. NASCAR races are broadcast in more than 150 countries and 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.

NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series,) four regional series, and one local grassroots series, as well as two international series. Also, part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Bentonville (Ark.), Mexico City and Toronto.

- dreamGEAR, Press Release