Catchfence

Fans Encouraged to Help Vote Kvapil and Team into NASCAR All-Star Race

Statesville, N.C. (March 30, 2010) – Front Row Motorsports and Long John Silver’s will once again partner this season to help bring the popular Long John Silver’s $1 Baja Fish Taco to NASCAR fans across the nation. Long John Silver’s announced that its $1 Baja Fish Taco colors will be the primary sponsor of the No. 34 Ford driven by 2003 NASCAR Camping World Truck Series champion Travis Kvapil; Kvapil will carry these colors at the Autism Speaks 400 at the Dover International Speedway on May 16 and the All-Star Showdown at the Charlotte Motor Speedway on May 22.

“We are so thrilled to support Travis and the No. 34 team with the Long John Silver’s $1 Baja Fish Tacos colors,” said Emil Brolick, President of Long John Silver’s. “The brand has been a long time fan of NASCAR and we look forward to rallying behind the team.”

NASCAR and Long John Silver’s fans everywhere are encouraged to help guarantee that Kvapil and the No. 34 $1 Baja Fish Taco team will compete in the All-Star race following the All-Star Showdown by submitting their votes now at http://www.nascar.com/promos/allstar/2010/vote/.

“There is nothing that I’d love to do more than carry the $1 Baja Fish Taco colors in the All-Star Challenge this year,” said Kvapil. “I need all the fans of Long John Silver’s to get behind us to make that happen. Our goal is race our way in, but the fans can help guarantee us a spot with the fan vote. It would be special to see that happen.”

Fans can cast unlimited votes today through May 22 one hour before the start of the All-Star race one of three ways.

Sprint customers can vote using the NASCAR Sprint Cup Mobile application on their Sprint or Nextel devices. As an added incentive for customers, every wireless vote submitted from a Sprint or Nextel device counts double towards a driver’s vote total. To download the new NASCAR Sprint Cup Mobile, which is free with any data plan, Sprint customers should text “NASCAR” to 7777; standard text messaging and data rates may apply.

Fans also cast a ballot by logging on to www.nascar.com or visiting the Sprint Experience display, located in the midway at all NASCAR Sprint Cup Series races.

***

About Front Row Motorsports with Yates Racing:
Front Row Motorsports was formed in 2005 by restaurant entrepreneur Bob Jenkins. Since that time the team has entered a car in the NASCAR Sprint Cup Series and NASCAR Nationwide Series. In 2010, Front Row Motorsports will partner with Ford and Roush/Yates Engines to field a three-car operation based in Statesville, N.C. The team will field the No. 34 Long John Silver’s Ford driven by Travis Kvapil, No. 37 ExtenZe Ford driven by Kevin Conway, and the No. 38 Taco Bell Ford driven by David Gilliland.

About Long John Silver’s Inc.™

Long John Silver’s Inc., based in Louisville, Kentucky, is the world’s most popular QSR seafood chain, specializing in delicious, signature batter-dipped fish, chicken, shrimp and hushpuppies. Since 1969, the company has brought families together with traditional seafood items, new products such as Buttered Langostino Lobster Bites, and Freshside Grille™ offerings, including Pacific Grilled Salmon, Grilled Tilapia and Shrimp Scampi. The brand was voted “Best Fish” by the 2009 Zagat Fast Food Survey. There are more than 1,100 Long John Silver’s® restaurants worldwide, and over 400 additional points of distribution in multi-brand restaurants.

- Breaking Limits Marketing for Front Row Motorsports with Yates Racing, Press Release