Catchfence

Realignment Focuses on Best Opportunities for Growth

Statesville, N.C. (May 26, 2010) – Using a unified approach to give its three-car team the best opportunities to continue to succeed as a whole, Front Row Motorsports announced changes to its NASCAR Sprint Cup Series line-up effective this week for the Coca-Cola 600 at Charlotte (N.C.) Motor Speedway.

The team is moving Kevin Conway and the ExtenZe Racing sponsorship to the No. 34 Ford Fusion, David Gilliland and the Taco Bell program to the No. 37 Ford Fusion, and Travis Kvapil and the Long John Silver’s program to the No. 38 Ford Fusion. The changes are aimed to optimize all three teams’ ability to score more points and strengthen the organization.

The 2010 NASCAR Sprint Cup season has been one of continued growth for Front Row Motorsports. The team announced at the beginning of the season the expansion to a three-car team with backing from Ford Racing. The team hired 2003 NASCAR Camping World Truck Series champion Travis Kvapil and Nationwide Series winner David Gilliland to take lead roles. Raybestos Rookie of the Year leading candidate Kevin Conway was also hired to complete the team based in Statesville.

“I’m proud of how we’ve performed this year – our first year with three full-time cars,” said Bob Jenkins, owner of Front Row Motorsports. “We are not a powerhouse three-car team, but we work as an organization to grow together as one. Our teams have to be unified to be stronger instead of operating as three separate groups.

“Moving our drivers, along with their respective sponsors, to different cars gives us the best chance to succeed as an entire team. It has been this attitude and strategic growth plan that has allowed us to become the team we are today.”

All three Front Row cars have made the starting lineup of all 12 Sprint Cup Series races in the 2010 season. The team is working with potential sponsors now to become stronger and take the next step to become a top-25 team.

About Front Row Motorsports with Yates Racing:

Front Row Motorsports was formed in 2005 by restaurant entrepreneur Bob Jenkins. Since that time the team has entered a car in the NASCAR Sprint Cup Series and NASCAR Nationwide Series. In 2010, Front Row Motorsports will partner with Ford and Roush/Yates Engines to field a three-car operation based in Statesville, N.C. The team fields the Long John Silver’s $1 Baja Fish Taco Ford driven by Travis Kvapil, the Taco Bell Ford driven by David Gilliland and the ExtenZe Ford driven by Kevin Conway.

- Breaking Limits Marketing for Front Row Motorsports with Yates Racing, Press Release