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Website Designed Specifically for Smart Phones, Enhancing Fan Experience

Richmond, VA (September 6, 2010)—Always looking to stay ahead of the technology curve, Richmond International Raceway officials announced today the debut of its mobile website (www.rir.com), making navigation of its website on smart phones easier than ever.

“We are constantly seeking innovative ways to enhance the guest experience at Richmond International Raceway,” said track president Doug Fritz. “Our goal is to provide the perfect racing experience at the raceway known for Racing Perfection. By working with our major corporate partners, we have developed a mobile website, providing another guest experience enhancement at America’s Premier Short Track.”

Richmond International Raceway’s mobile website is another fan enhancement in an effort to ensure top-notch guest experience at America’s Premier Short Track. The mobile website features important information available before, during and after race weekends, including ticket information, gate policies, race day activities, latest news and much more.

“In a world with ever-changing technology, we need to constantly adapt our communication style to meet our guests’ needs,” said Lauri Wilks, vice president of marketing at Richmond International Raceway. “The mobile website places us at the forefront of meeting that need. Now, while on the drive to the Post-9/11 GI Bill NASCAR Weekend at Richmond International Raceway, or at the track, our guests can easily access our website on their smart phones.  All of the information needed, including driver appearances, ticket information, gate policies and other events happening, is right at the guests’ fingertips.”

The mobile website is accessible from all smart phones and is ready for Richmond International Raceway’s September 10-11 Post-9/11 GI Bill NASCAR Race Weekend at Richmond.

The Air Guard 400 on Saturday, September 11 is “One Last Race to Make The Chase,” setting the field for the 2010 Chase for the NASCAR Sprint Cup. Tickets are on sale now, including a limited number of $40 seats, and can be purchased on www.rir.com or by calling 866-455-RACE (7223).

The weekend begins on Friday, September 10, with a full day of on-track activity, highlighted by the Virginia 529 College Savings 250 NASCAR Nationwide Series race “under the lights.” Friday’s ticket includes Fas Mart Pole Qualifying and practice for the Sprint Cup Series, as well as WRIC-TV8 Pole Qualifying and practice for the Nationwide Series. Friday’s ticket starts at $30. Children 12 and under are admitted free with a ticketed adult in general admission sections on Friday only.

About Richmond International Raceway:

Richmond International Raceway, known as America’s Premier Short Track, offers exciting night racing action and a commitment to the fan experience. One of the most popular facilities among drivers and fans in all of motorsports, Richmond International Raceway annually hosts all of its major events—two NASCAR Doubleheader weekends, featuring the NASCAR Sprint Cup Series and NASCAR Nationwide Series—under the lights on its ¾-mile D-Shaped oval. The unique layout consistently produces the thrill of side-by-side racing, coupled with high enough speeds for a superspeedway feel. Combined with first-class amenities (including the new-for-2010 Video Scoring Tower) and a focus on the fans, guests at Richmond International Raceway can expect to experience what “Racing Perfection” truly is. For tickets to events at Richmond International Raceway, call 866-455-RACE or visit www.rir.com online. Find us on Facebook and follow us on Twitter @RIRInsider.

- Richmond International Raceway, Press Release