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Nov 30, 2010
Tuesday
The Sprint Experience Extends Season Into NASCAR Sprint Cup Series Champion’s Week
Press Release
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Mobile marketing display to activate at LVMS’ annual Chasers for Charity Fanfest

Sprint Nextel
Sprint Nextel
HUNTERSVILLE, N.C. – Nov. 30, 2010 – Sprint’s (NYSE:S) mobile marketing display, the Sprint Experience, will expand its schedule to include Las Vegas Motor Speedway’s annual Chasers for Charity Fanfest on Wednesday, Dec. 1. More than half a million fans visited the Sprint Experience as it traveled to every 2010 NASCAR Sprint Cup Series race this year. This is the second consecutive year the display exceeded 500,000 attendees.

A scaled-down version of the 14,400-square-foot mobile marketing display will be open from 10:30 a.m. to 3:30 p.m. local time at the speedway. The display allows Sprint to bring fans closer to the sport through custom interactive games, driver and celebrity appearances, and the latest handsets and technologies available from Sprint.

The second annual Chasers for Charity Fanfest will feature a Family Feud style game show played by the 12 drivers who were in the 2010 Chase for the NASCAR Sprint Cup Championship. All proceeds will benefit Speedway Children’s Charities. The show will be hosted by comedian Kevin Burke, who stars in “Defending the Caveman” at the Excalibur Hotel and Casino.

Fans will also be treated to a celebrity go-kart race at 12:30 p.m. Comedian Carrot Top and San Francisco Giants centerfielder Aaron Rowand are among the celebrities expected for the race.

Drivers are scheduled to arrive at approximately 2 p.m. to walk the red carpet through the Neon Garage at LVMS. Before the drivers’ arrival, fans will be entertained with free track tours, live music and an autograph session with Miss Sprint Cup.

For more information and high-resolution artist renderings of the Sprint Experience, please visit: www.sprint.com/sprintcup. For additional information on Chaser’s for Charity Fanfest, please visit http://www.lvms.com/speedwayfeud

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 48.8 million customers at the end of the third quarter of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, Common Cents Mobile and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 6 in its 2010 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

- Sprint Nextel, Press Release


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