Catchfence

“No. 18 Toyota Tundra Will Sport Yellow-and-Black Look at Daytona, Nashville”

MOORESVILLE, N.C. (Nov. 12, 2010) – Dollar General, the nation’s largest small-box retailer, will sponsor Kyle Busch’s No. 18 Kyle Busch Motorsports (KBM) Toyota Tundra in five NASCAR Camping World Truck Series race in 2011.

The famous yellow-and-black paint scheme will adorn the No. 18 Toyota with Busch behind the wheel at the season-opening event on Feb. 18 at Daytona (Fla.) International Speedway, April 22 at Nashville Superspeedway in Lebanon Tenn., July 7 at Kentucky Speedway in Sparta, Sept. 16 at Chicagoland Speedway in Joliet, Ill., and at the Nov. 18 season finale at Homestead-Miami Speedway.

Dollar General was the primary sponsor on Busch’s No. 18 Toyota when he won the April 2 Nashville 200 Camping World Truck Series race at Nashville Superspeedway. The win was the first for KBM in just its fourth-ever race, and took place just 30 miles from Dollar General’s headquarters in Goodlettsville, Tenn.

“Dollar General is excited to partner with Kyle and Kyle Busch Motorsports in 2011,” said Rick Dreiling, chairman and CEO of Dollar General. “We enjoyed being the sponsor for Kyle’s first win with Kyle Busch Motorsports at Nashville Superspeedway in 2010, and we look forward to seeing him in victory lane in 2011.”

Beyond their win together at Nashville in April, Dollar General and Busch have plenty of history together as Busch drove Braun Racing’s No. 32 Dollar General Toyota to victory in the May 2008 Nationwide Series race at Charlotte (N.C.) Motor Speedway. The Las Vegas native has more than 80 wins in NASCAR’s top three divisions, including four Nationwide Series races in which Dollar General served as race sponsor (July 2008 at Chicagoland, October 2008 at Charlotte, October 2009 at Charlotte, and July 2010 at Chicagoland).

“We’re extremely happy that Dollar General has decided to partner with Kyle Busch Motorsports for five races next year,” said Busch, who has 23 career victories in the Camping World Truck Series. “They were on our Tundra for our first win at KBM and that’s one of the biggest victories in my entire career. We’re going to do everything we can to put them in victory lane again next year.”

Busch’s No. 18 Toyota is competing for the 2010 Camping World Truck Series owner’s title and leads the championship standings by 72 points over the No. 30 truck of Germain Racing.

“We’ve got a great organization at KBM,” said Busch, who will drive in the two remaining Truck Series events in 2010 at Phoenix International Raceway in Avondale, Ariz., and Homestead. “Getting Dollar General to come on board this early for next season is huge. We still need partners and sponsors for next year and we feel like we are a championship-caliber organization that can provide a great platform for companies to get their message out. I’m hopeful that we have big things coming up in 2011.”

About Dollar General

Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 9,100 stores in 35 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America’s most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg’s, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at www.dollargeneral.com.

About Kyle Busch Motorsports

NASCAR superstar Kyle Busch added a second career within NASCAR in December 2009 when he announced his Kyle Busch Motorsports team would compete in the NASCAR Camping World Truck Series in 2010. Separating KBM from its competitors is its owner – Busch. The 25-year-old is considered one of the most talented drivers in any of NASCAR’s national touring series and has posted more than 80 wins across the NASCAR Sprint Cup, NASCAR Nationwide and NASCAR Camping World Truck Series. KBM is a leader on and off the track in the NASCAR Camping World Truck Series, posting seven wins thus far during its inaugural season. Its newly built 77,000-square-foot facility is located in Mooresville, N.C., and boasts state-of-the-art equipment and its pending LEED certification makes it unmatched among its peers.

- True Speed Communication Press Release