Catchfence

Speedway’s NASCAR Nationwide/IZOD IndyCar Series Garage Sports
New High-Performance Look Powered by LiftMaster

FORT WORTH, Texas (January 24, 2011) – Texas Motor Speedway announced today that LiftMaster, the leading brand of professionally installed garage door opener systems and access solutions, has been named as the “Official Garage Door Opener” of “The Great American Speedway!”

As a result of the new partnership, LiftMaster will receive numerous branding opportunities, including the naming rights for the garage area that houses the unrivaled cars, crews and equipment of the NASCAR Nationwide Series and IZOD IndyCar Series. It is the first time a Texas Motor Speedway garage, now known as the LiftMaster Garage, has been corporately branded to this magnitude.

“We are extremely excited about our new partnership with Texas Motor Speedway as the ‘Official Garage Door Opener’,” said Ken Roehl, Vice President, Sales & Marketing, LiftMaster. “As the number one brand of professionally installed garage door openers and leading manufacturer of commercial operators and gate access systems, backed by our loyal network of more than 4,000 professional LiftMaster dealers, we know what it takes to safely, securely and reliably open and close the many access points at Texas Motor Speedway in order to protect the highly valuable cars and crews working in the garage before, during and after a race.”

“Texas Motor Speedway has truly succeeded in raising the bar for fans and sponsors, elevating Texas Motor Speedway as the premier venue for enjoying and experiencing the intensity and excitement of NASCAR and IndyCar Series racing,” said Roehl.

The highly visible, dynamic LiftMaster signage includes branding on the roof of the LiftMaster garage, in addition to other areas located both on the exterior and interior of the garage area. LiftMaster will receive full promotional rights and product integration at the track as well as corporate hospitality and a mobile marketing display during race weekends.

“We’re pleased to welcome LiftMaster to our family of sponsors,” said Texas Motor Speedway President Eddie Gossage. “Their products are second to none, just like Texas Motor Speedway. Not only will several hundred thousand fans see the LiftMaster logo during our race weekends, but 200,000 or more attendees will also interact with the brand throughout the year at corporate events and driving schools, which will be hosted out of the LiftMaster Garage.”

The LiftMaster Garage will be used for the first time during NASCAR events on Thursday, April 7th during the kickoff to the Samsung Mobile 500 weekend, which features both the NASCAR Sprint Cup Series and NASCAR Nationwide Series. Festivities begin with Sprint Cup and Nationwide Series stars on the track for practice. Then Friday, April 8th is The Dallas Morning News Qualifying Day for both Sprint Cup and Nationwide Series, followed by the O’Reilly Auto Parts 300 NASCAR Nationwide Series race that night. The weekend culminates on Saturday, April 9th with the NASCAR’s first nighttime race of the 2011 and the first nighttime Sprint Cup Series race held at the speedway. Tickets for 2011 are on sale now by calling (817) 215-8500, or by visiting www.texasmotorspeedway.com.

About LiftMaster:

LiftMaster is the number one brand of professionally installed residential garage door openers, as well as a major manufacturer of commercial door operators, residential and commercial gate operators, telephone entry systems and related access control products. Driven by the access and security needs of the marketplace, LiftMaster’s expansive line of state-of-the-art residential and commercial products are designed to fit any lifestyle or application, providing consumers with the latest technology and innovations in safety, security and convenience. For inquiries on LiftMaster products or to locate a professional LiftMaster dealer near you, visit www.LiftMaster.com

- Texas Motor Speedway, Press Release