Catchfence

DAYTONA BEACH, Fla. – As part of its ongoing effort to enhance fan communication and safety while providing timely information, Daytona International Speedway today announced the debut of its mobile website, www.daytonainternationalspeedway.com, this coming weekend at the 49^th Rolex 24 At Daytona.  With the new mobile web site, fans can now access vital ticket and race weekend information directly from their smart phones.

In addition, speedway officials announced the return of the Fan Texting Service, allowing fans to communicate directly with officials on property to report a safety issue, ask a seating question or request general assistance.

“Our fans are becoming more technologically savvy and with the current capabilities available on today’s smart phones, it’s important for us to use this technology to deliver current event information and enhance our guests’ overall experience,” said Daytona International Speedway President Joie Chitwood III.  “With the new mobile web site, fans can access important information before, during and after race weekends, including ticket information, gate policies, race day activities, latest news and much more.  Also, our Fan Texting Service adds another level of customer service to ensure all our guests have a safe, memorable and enjoyable experience at the ‘World Center of Racing.’”

The fan texting code will be highly visible via signage throughout the entire Daytona International Speedway property, including parking areas, merchandise and vendor midway areas, the infield, and grandstand seats.

Tickets for the 53rd annual Daytona 500 and Speedweeks 2011 events are available online at http://www.daytonainternationalspeedway.com or by calling 1-800-PITSHOP.

Fans can stay connected with Daytona International Speedway on Twitter (www.twitter.com/disupdates) and Facebook (www.facebook.com/DaytonaInternationalSpeedway).

- Daytona International Speedway, Press Release