Tuesday
Sarah Fisher Racing Announces Partnership With Allison Transmission For 2011 Indianapolis 500
Press Release“Team Owner Sarah Fisher and Allison Transmission have worked together for many years on a local basis. Allison decided it was time to elevate their relationship and will serve as an associate sponsor on the No. 67 in this year’s Indianapolis 500″

“Sponsoring Sarah Fisher’s No. 67 car and driver Ed Carpenter makes good sense for Allison Transmission,” said Lou Gilbert, Allison Transmission’s Director of North American Marketing. Allison Transmission and SFR are neighbors in Speedway, Indiana and Carpenter is a well-known Hoosier open-wheel driver. “Over the years, we have all worked together in various community and customer related activities,” Gilbert added, “and we are especially happy to be a part of this historic 100th anniversary Indianapolis Motor Speedway race.”
SFR team owner Sarah Fisher, who announced plans of her driving retirement in November 2010, is very excited about the Allison partnership. “Allison Transmission and the many people I know who work there continue to support me and all the members of my racing team,” said a very enthusiastic Fisher. “It’s a great feeling, and I appreciate Allison’s sponsorship of our car this year. I couldn’t be more excited for this year’s Indianapolis 500, and I’m thrilled to have Allison Transmission be a part of it with us.”
Jim Allison, over 100 years ago, was one of the four founders of the Indianapolis Motor Speedway and the founder of what has become Allison Transmission Inc. Much like our own Sarah Fisher, Mr. Allison was also a team owner and his team competed in many Indianapolis Motor Speedway races, culminating in a win during the 1919 Indy 500.
Allison Transmission’s sponsorship will include the placement of its logo in six locations on the No. 67 car. Current SFR driver, Ed Carpenter, couldn’t be more excited about the recently announced partnership with Allison. “My enthusiasm for Allison’s commitment to the team is off the charts, said the 29-year old Indianapolis-native. “We’re ready to go racing!”
The 2011 IZOD IndyCar ® Series season opener is Sunday, March 27, 2011 on the streets of St. Petersburg, Florida.
About Sarah Fisher Racing (SFR):
Sarah Fisher Racing (SFR) is an auto racing team that competes in the IZOD IndyCar® Series, founded by IZOD IndyCar Series veteran racer, Sarah Fisher. Fisher announced plans to become the IZOD IndyCar Series first female owner/driver and the youngest team owner on February 27, 2008, at Homestead-Miami Speedway (HMS).
The team competed in three events in 2008, grew 100 percent in 2009 to six races and competed in fifteen total events in 2010, during the team’s first season initiating a two-car effort. With backing from Dollar General, SFR has announced plans to run an abbreviated schedule in 2011 competing in nine events, with Ed Carpenter driving the No. 67. For more information, please visit Sarah Fisher Racing online at http://www.sarahfisherracing.com.
About Ed Carpenter:
The 2011 IZOD IndyCar ® Series season marks Ed Carpenter’s eighth year in the series after making his debut at Chicagoland Speedway in 2003.Growing up with the Indianapolis Motor Speedway in his backyard with Laura and step-father Tony George as parents, Carpenter was no stranger to racing. Carpenter began racing at eight years old and balanced racing with education throughout much of his career. Earning a Bachelors of Science degree in marketing from Butler University in 2003, Carpenter graduated from Butler just weeks before he won the Freedom 100 Indy Pro Series race at the historic Indianapolis Motor Speedway.
With a college degree under his belt, Carpenter is now able to focus on several other activities when he’s not racing. Away from the track, Carpenter follows professional football and is an Indianapolis Colts season ticket holder and an enthusiastic Butler Bulldogs supporter. The 29-year old is also an avid cyclist, water skier and enjoys working out. Before he became a regular in the IZOD IndyCar Series, Carpenter was a short track racer in the United States Auto Club (USAC) midget, sprint and Silver Crown Series. 2011 marks his first season with Sarah Fisher Racing (SFR) and Dollar General. Carpenter resides in Indianapolis with his wife, Heather, his daughter Makenna, son Ryder, and their two dogs Bentley (Rottweiler) and Roscoe (Chihuahua).
About Allison Transmission:
Allison Transmission, Inc. (Allison) is the premier global provider of commercial duty automatic transmissions and hybrid propulsion systems. Allison products are specified by over 250 of the world’s leading vehicle manufacturers and are used in many market sectors including bus, refuse, fire, construction, distribution, military and specialty applications. Founded in 1915, the Allison business is headquartered in Indianapolis, Indiana, U.S.A. and employs 3,000 people. Regional headquarters with dedicated support staff are located in China, The Netherlands, Brazil, India, and Japan. With a global presence in 80 countries, Allison has over 1550 distributor and dealer locations. More information about Allison is available at www.allisontransmission.com
- Sarah Fisher Racing Press Release
Article Tags: Allison Transmission, Ed Carpenter, Homestead-Miami (Fla.) Speedway, Inc., Indianapolis 500, Indianapolis Motor Speedway, IZOD IndyCar® Series, Jim Allison, Lou Gilbert, Sarah Fisher, Sarah Fisher Racing, SFR
