Catchfence

BRISTOL, Tenn. (Wednesday, Feb. 9, 2010) – Guests of Bristol Motor Speedway have even more options when making their plans to attend the Food City 500 weekend, March 18-20, courtesy of Race Lodging, LLC, the official lodging provider of BMS.

Managers at properties in Greeneville and Pigeon Forge, Tenn., and Asheville, N.C., worked with Race Lodging to create lower-priced that alternatives that include bus transportation to Bristol Motor Speedway and back.

“When we started working with local property managers nearly two months ago, we made them aware race fans were looking for relief,” said Bristol Motor Speedway General Manager Jerry Caldwell. “We shared with them what fans were telling us.

“At this point, around a dozen properties in the Tri-Cities area have made us aware they are participating in the program and have dropped their prices and night minimum from last year’s rates. But we’ve said all along we want to expand this program outside the immediate area and to other areas of the region. The folks at Race Lodging have helped us do that with these packages they have put together.”

In addition to the reduced and lower minimum night requirements, Race Lodging agents have worked to add bus transportation to and from the Food City 500 as well.  A full-service agency, Race Lodging can help visitors to BMS with more than just a place to stay.

Anyone interested in the pricing of these latest properties to join the partnership, starting at $75 a night, and the option of having someone else drive them to the event, may contact Race Lodging directly or through the link on the Bristol Motor Speedway website to learn more.

“We said a few weeks ago, when we announced the first five properties, that it was just the beginning of our efforts to offer more affordable lodging options to our race fans,” said Caldwell, “The list of properties in our area responding to what our race fans are telling us is growing by the week.

“We appreciate these properties making us aware of the changes to their requirements and working with our guests who are trying to decide where they are going to spend their vacations this year. This is just part of the larger effort taking place to accommodate race fans’ concerns. As we have said before, our guests still want to come to the races and our challenge is to remove any obstacles so that they can continue to enjoy the Bristol Experience.”

Bristol Motor Speedway kicks off its 50th NASCAR season with Ford Fan Friday qualifying March 18, followed by the Scotts EZ Seed 300 March 19 and the Food City 500 March 20. In August, night racing returns with the Aug. 24 O’Reilly Auto Parts 200 and UNOH Perfect Storm 150 doubleheader, followed by the Food City 250 Aug. 26 and the IRWIN Tools Night Race Aug. 27.

Tickets are available to all events and may be purchased by calling the BMS ticket office toll free at 1-866-415-4158, 423-BRISTOL (274-7865) or 423-989-6900 or by visiting www.bristoltix.com.

Speedway Motorsports is a leading marketer and promoter of motorsports entertainment in the United States. The Company, through its subsidiaries, owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Infineon Raceway, Kentucky Speedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway and Texas Motor Speedway. The Company provides souvenir merchandising services through its SMI Properties subsidiaries; manufactures and distributes smaller-scale, modified racing cars and parts through its U.S. Legend Cars International subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide through its Performance Racing Network subsidiary. The Company also equally-owns Motorsports Authentics, a joint venture formed with International Speedway Corporation to produce, market and sell licensed motorsports merchandise. For more information, visit the Company’s website at www.speedwaymotorsports.com.

- Bristol Motor Speedway, Press Release