Thursday
Richard Petty’s and Trace Adkins’ Pick A Powder Truce Results in $100,000 Donation from Goody’s and BC at the Goody’s Fast Relief 500
Press ReleaseGoody’s and BC Powders Equally Divide $100,000 to Make
Donations to Victory Junction and Wounded Warrior Project
“The Pick A Powder campaign has become much more than a friendly rivalry,” said Traci Plate, brand manager, GlaxoSmithKline Consumer Healthcare, the marketers of Goody’s and BC. “The online community of fans for Goody’s, BC Powder, Trace Adkins, and Richard Petty has rallied together in support of Victory Junction and Wounded Warrior Project in a variety of ways. From the start of the program to the donation at Goody’s Fast Relief 500, we have been inspired by these charities’ missions and are pleased we can help make a financial difference for them to serve those who need them.”
Goody’s and BC’s collective $100,000 donation given at the Goody’s Fast Relief 500 is just one component from the first year of the Pick A Powder campaign. Other elements included:
- Fans winning VIP experiences with Petty at Martinsville and Adkins at one of his concerts
- Adkins and Wounded Warrior Project were featured on specially-marked boxes of BC, and Petty and Victory Junction on select boxes of Goody’s. With each purchase made earlier this year, fans helped give back to the organization associated with each fast pain relief powder.
- Last month, Facebook fans of Goody’s and BC Powders chose a show car paint scheme designed by a wounded veteran representing Wounded Warrior Project, Sgt. Cory C. Collins (ret.) U.S. Army, and Victory Junction camper, 8-year-old Eleanor Bolton, with the assistance of renowned motorsports artist Sam Bass. The designs were showcased on show cars that Bolton and Collins rode in as they circled the Martinsville Speedway track during pre-race ceremonies.
For Victory Junction, the $50,000 donation will fund a family weekend in the fall at the camp, serving up to 32 families.
“We want to thank Goody’s Headache Powder for creating a campaign that has involved so many important aspects of Victory Junction,” said Austin Petty, executive vice president of Victory Junction. “From our campers to our volunteers to the fans and our partners that continue to support our mission, we appreciate your commitment. This campaign not only helped bring continued awareness to what we do each day, but it will help send kids to camp and that’s what is most important. Thank you to Goody’s and everyone that continues to support Victory Junction.”
Richard Petty, NASCAR Hall of Fame inductee and Goody’s life-time spokesman said, “Victory Junction was the dream of my late grandson Adam and always has a special place in my heart and for my family. On behalf of my entire family, I want to thank Goody’s and our fans for all of their support. Although I’ve been in this friendly rivalry with Trace Adkins, I can put our differences aside for a little while as we celebrate the real winners in all of this – the children who attend Victory Junction and the wounded veterans and their families.
For Wounded Warrior Project, the $50,000 donation will help the organization continue its mission of empowering wounded service members and their families by hosting WWP Caregiver Retreats that support the caregivers who sustain the wounded veterans on their path to recovery.
“It’s because of generous donations like this from BC Powder that we’re able to continue this important work and support those who give so much in defense of our country,” said Wounded Warrior Project Chief Development Officer Adam Silva. “Our goal is to provide unique programs and services to meet the needs of injured service members and their families.”
Trace Adkins, BC Powder spokesman and long-time supporter of service members said, “I have great respect for our service men and women, and I knew Wounded Warrior Project would be a perfect fit for the Pick A Powder campaign. On behalf of the military service members I’ve met all over the world, I want to thank my fans for their support that helped BC make this financial contribution. I’ve seen first-hand how much it will help ease wounded warriors as they transition back to civilian life. Although this is part of a rivalry campaign with The King there’s never a rivalry about giving back to children, service members or people in need. That’s something we both agree on.”
ABOUT THE PICK A POWDER CAMPAIGN
The campaign began as a way to play off the fierce and generational loyalty users have to either Goody’s or BC. During the first year of the campaign, both Adkins and Petty have engaged their fans around the country to pick a team to support: Team Richard for Goody’s and Team Trace for BC.
Through a series of spoofs, jabs, challenges and contests, Adkins and Petty have taken on new experiences in each other’s professions. The funny moments, such as watching 6-foot-6 Adkins get in a Richard Petty Motorsport’s race car and hearing Petty sing karaoke, were captured and posted online for fans to enjoy and help determine which of the two men truly suffers from the toughest pain. While they have disagreed on many things, one thing that both Adkins and Petty have always agreed on is giving back to causes near and dear to their hearts.
# # #
ABOUT GLAXOSMITHKLINE
GlaxoSmithKline Consumer Healthcare is one of the world’s largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette® and NicoDerm®CQ® as well as many medicine cabinet staples – allii®, Aquafresh®, Sensodyne®, and TUMS® – which are trademarks owned by and/or licensed to GlaxoSmithKline Group of Companies.
ABOUT VICTORY JUNCTION
Victory Junction is a year-round camping environment for children ages six to 16 with chronic medical conditions or serious illnesses. Founded by Kyle and Pattie Petty in honor of their son Adam, the camp is located in Randleman, N.C., with a second location opening soon in Kansas City, Kan. Victory Junction offers programs for a range of disease groups and maintains strong relationships with more than 30 partner hospitals. Victory Junction’s mission is to provide life-changing camping experiences that are exciting, fun and empowering, in a safe and medically-sound environment. As a not-for-profit organization, the camp operates solely through the support of generous individuals, groups and corporations to provide this experience at no charge to children and their families. For more information or to donate, visit www.victoryjunction.org
ABOUT WOUNDED WARRIOR PROJECT
The mission of the Wounded Warrior Project® (WWP) is to honor and empower wounded warriors. WWP’s purpose is to raise awareness and to enlist the public’s aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, Fla.. To get involved and learn more, visit woundedwarriorproject.org.
ABOUT SAM BASS
Sam Bass is the most accomplished artist and graphic designer in NASCAR. Since 1987, he has created race team graphics for corporate America’s leading sponsors, NASCAR team owners and drivers. He is also known for his fine-art original paintings and a distinctive style when it comes to his design of track program covers, racing-themed ad campaigns, posters, apparel and custom shop guitars. His personal studio and motorsports art gallery in Concord, N.C., are adjacent to Charlotte Motor Speedway. He is the first officially licensed artist of NASCAR. For more information please call 704/455-6915, or log on to www.sambass.com.
- A-1 Broadcast, Press Release
Article Tags: BC and Goody’s, Eleanor Bolton, Goody's Fast Relief 500, Martinsville (VA), Martinsville Speedway, Richard Petty, Sgt. Cory C. Collins (ret.) U.S. Army, The Pick A Powder campaign, Trace Adkins, Victory Junction, Wounded Warrior
