Wednesday
Big Red Partners with Tommy Baldwin Racing
Press Release
Big Red, with its distinctive flavor and widespread distribution in 44 states, was one of the nation’s fastest growing soft drink brands in 2010. Big Red and its subsidiaries have held key sponsorships in many professional sports, including the PGA, LPGA, MLS, NBA, NFL and MLB, and actively participate in various youth development grassroots sports programs such as cycling, soccer and baseball.
Big Red, Inc. subsidiary ALL SPORT Body Quencher was the primary sponsor of the No. 36 Chevrolet at Martinsville Speedway and an associate sponsor at Talladega Superspeedway this season.
“We are thrilled to add to our involvement in the NASCAR Sprint Cup Series,” said Gary Smith, CEO of Big Red, Inc. “I’ve known Tommy for a long time and have tremendous respect for him and his program. Big Red and ALL SPORT have been key partners in many racing sponsorships in the past. Our consumers love the thrill of racing and appreciate our support of motorsports.”
“We are very excited to work with Big Red this season,” said TBR owner Tommy Baldwin. “We have worked very hard to build a successful race team. To have companies like Big Red support us is a privilege.”
About Big Red, Inc.
Big Red, Inc. is one of the top 10 beverage companies in North America with a history dating back to 1937. Along with Big Red, recognized as the number-one selling red soda, Big Red, Inc. also markets beverage brands Diet Big Red, Big Blue, Big Red Vanilla Float, Big Peach, Big Pineapple, Big Punch, Big Honey Lemonade, NuGrape, and Nesbitt’s products. Distributed widely throughout the Dr. Pepper Snapple Group, Independent Bottlers and Pepsi Bottling Group, consumers across the country enjoy Big Red, Inc.’s beverages.
About Tommy Baldwin Racing:
Tommy Baldwin Racing was formed in 2009 by NASCAR Sprint Cup Series Crew Chief Tommy Baldwin. Baldwin utilized a slumping economy to open a NASCAR Sprint Cup Series team for a fraction of the cost. The team competed in two full seasons with multiple drivers behind the wheel of the No. 36 Chevrolet and improved in the standings each year.
Based in Mooresville, N.C., TBR will compete in the full NASCAR Sprint Cup schedule in 2011 with NASCAR veteran Dave Blaney piloting the No. 36 Tommy Baldwin Racing Chevrolet. Looking to improve on-track performance and increase the number of races they complete, TBR is still seeking partners to support their racing efforts. TBR’s driver development program, Heinke-Baldwin Racing, will also compete in various NASCAR series in 2011.
For more information on Tommy Baldwin Racing, visit tommybaldwinracing.com or follow us on Facebook, facebook.com/TBR.HBR, and Twitter, twitter.com/TBR_Racing.
- Tommy Baldwin Racing, Press Release
Article Tags: Beg Red Inc., Chevrolet Impala SS, Chevy Impala SS, Dave Blaney, Indianapolis Motor Speedway, Infineon Raceway, Kentucky Speedway, NASCAR, NASCAR Sprint Cup Series, No. 36 Big Red Chevrolet Impala SS, NSCS, Quaker State 400, TBR, Team Chevy, Texas Motor Speedway, The Brickyard 400, Tommy Baldwin Racing
