Wednesday
MWR & PWR Offer NASCAR.com’s TrackPass RaveView Coverage on Team Websites Free of Charge
Press Release
For the first time ever, a race team website will host NASCAR.COM’s RaceView experience, enabling viewers to control the live race coverage and follow MWR drivers David Reutimann and Martin Truex Jr. by monitoring in-car audio, viewing customizable live stats, position tracker, and advanced virtual video with five camera angles on every car.
“This is so cool,” said MWR owner Michael Waltrip. “I love this. It gives the fan at home just about as much information as the crew chief has sitting on top of the pit box. I’m glad we could do this for the fans. The whole digital area – from Facebook to Twitter to videos on our website – is something that’s important to me and our race team. It’s a great way to bring our team closer to our fans and partners. I hope everyone gives this a try this weekend to see how cool it really is.”
TrackPass RaceView’s coverage begins just minutes before the green flag. The application is powered by Sportvision’s innovative RACEf/x System, the exclusive “car tracking” technology system for all NASCAR-sanctioned races.
TrackPass RaceView from NASCAR.COM is an unparalleled interactive racing experience that gives fans the ultimate way to follow their favorite driver alongside the race telecast, with multiple data-rendered cameras available for every driver throughout every NASCAR Sprint Cup Series race. A 3-D application that features animation similar to that of popular sports video games and is a unique way for fans to follow their favorite NASCAR Sprint Cup Series driver, RaceView is derived from the GPS-powered RACEf/x System, giving fans the ability to virtually follow all 43 cars from their computer screen, seeing five different viewpoints of every car in the race.
“TrackPass RaceView is one of our signature products and through interactive features provides fans exclusive access to their favorite driver,” said Justin Williams, senior director of business operations for NASCAR.COM. “Through our entire portfolio of products including TrackPass, we strive to bring on the track action to the fan on multiple platforms.”
“We are proud to continue to lead the charge in providing cutting-edge technology products, such as TrackPass RaceView, to MWR fans and give them access to all things NASCAR,” said David Knise, senior vice president, General Manager Motorsports at Sportvision.
In addition to this weekend’s race, MWR will offer TrackPass RaceView for the July 31 Brickyard 400 from Indianapolis and Aug. 7 race from Pocono Raceway. Pastrana-Waltrip Racing (http://www.pastranawaltripracing.com) will offer RaceView TrackPass for the July 30 Nationwide Race at Indianapolis and the Sept. 9 Nationwide race from Richmond – the first two of seven races for action sports star Travis Pastrana.
MWR & PWR continues to be a NASCAR team leader in the digital space with an active Facebook Page, driver and team twitter handles. MWR and NASCAR Media Group produce weekly digital vignettes hosted on the MWR website at http://www.michaelwaltripracing.com/gallery/videos
- Michael Waltrip Racing/Pastrana-Waltrip Racing, Press Release
Article Tags: LENOX Industrial Tools 301, Loudon (NH), NASCAR, NASCAR Sprint Cup Series, New Hampshire Motor Speedway, NHMS, NSCS
