Catchfence

NASCAR.COM delivered the third most-trafficked day of the 2011 season with the 2011 Heluva Good! Sour Cream Dips at Watkins Glen on Monday, Aug. 15. As a result of the first rainout of the season on Sunday, Aug. 14, the official online destination of NASCAR recorded a double-digit increase in page views and unique users on Monday, Aug. 15. The Coke Zero 400 at Daytona powered by Coca-Cola and the Subway Fresh Fit 500 at the Phoenix International Raceway rank first and second, respectively, this season as the highest-recorded days in page views and unique users.

• Total Page views: 7.6 million, up +62% vs. 2010 Watkins Glen Race.
• Average Uniques: 1.1 million, up +44% vs. 2010 Watkins Glen Race.

Source: Omniture

ABOUT NASCAR.COM

NASCAR.COM, managed by Turner Sports, is the official online destination of NASCAR. As one of the top three sports leagues sites on the Internet, NASCAR.COM provides racing enthusiasts with an all-inclusive offering of engaging content including fantasy games, video highlights, social elements, in-depth editorial content, schedules and standings. NASCAR.COM also offers interactive platforms including the award-winning TNT RaceBuddy and TrackPass RaceView.

- Turner Sports, Press Release