Catchfence

MOORESVILLE, N.C. (Feb. 10, 2011) – Kyle Busch Motorsports is excited to announce that Dollar General, the nation’s largest small-box retailer, has increased their previously announced 2011 sponsorship of the No. 18 Toyota Tundra from five to eight races. All eight races will be piloted by team owner Kyle Busch.

Dollar General’s race schedule begins with the NASCAR Camping World Truck Series opener, the NextEra Energy Resources 250 at Daytona International Speedway on Feb. 18, and concludes with the season finale, the Ford 200 at Homestead-Miami Speedway on Nov. 11. The other six races which the famous yellow-and-black paint scheme will adorn the No. 18 Toyota Tundra are Phoenix International Raceway on Feb. 25, Nashville Superspeedway on April 22, Kansas Speedway on June 4, Kentucky Speedway on July 7, Bristol Motor Speedway on Aug. 24, and Chicagoland Speedway on Sept. 16.

Dollar General was the primary sponsor on Busch’s No. 18 Toyota Tundra on April 2, 2010 when he won the Nashville 200 Camping World Truck Series race at Nashville Superspeedway. The historic victory was the first for KBM in just its fourth-ever race, and took place just 30 miles from Dollar General’s headquarters in Goodlettsville, Tenn.

“Dollar General is pleased to extend our support of Kyle and Kyle Busch Motorsports to eight races,” said Rick Dreiling, chairman and CEO of Dollar General. “We look forward to seeing Kyle in victory lane.”

Beyond their win together at Nashville in April, Dollar General and Busch have plenty of history together. With Busch driving Braun Racing’s No. 32 Dollar General Toyota to victory in the May 2008 Nationwide Series race at Charlotte Motor Speedway. The Las Vegas native has more than 80 wins in NASCAR’s top three divisions, including four Nationwide Series races in which Dollar General served as the race sponsor (July 2008 at Chicagoland, October 2008 at Charlotte, October 2009 at Charlotte, and July 2010 at Chicagoland).

“I’m extremely excited to be representing Dollar General, their 9,000+ stores, 88,000 employees and millions of customers once again this season,” said Busch, who has 24 career victories in the Camping World Truck Series. “I’m confident that driving the No. 18 Dollar General Toyota Tundra in to victory lane will in turn drive traffic to Dollar General, making this a win-win partnership!”

About Dollar General

Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 9,200 stores in 35 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America’s most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg’s, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General and get coupons at www.dollargeneral.com.

About Kyle Busch Motorsports

NASCAR superstar Kyle Busch added a second career within NASCAR in December 2009 when he announced his Kyle Busch Motorsports team would compete in the NASCAR Camping World Truck Series in 2010. KBM is a leader on and off the track in the NASCAR Camping World Truck Series, becoming the first team since the series originated in 1995 to capture the owners’ championship in their inaugural season. In October of 2010, the team moved into a brand new 77,000-square-foot facility in Mooresville, N.C., which boasts state-of-the-art equipment and its pending LEED certification make it unmatched among its peers. Fans can stay up-to-date with all the latest KBM news online at www.kylebuschmotorsports.com, by liking the team on facebook (www.facebook.com/KyleBuschMS) and following the team on twitter (@KyleBuschMS).

- Kyle Busch Motorsports, Press Release